Become a part of our caring community and help us put health first
 

Become a part of our caring community and help us put health first

Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.

As part of this transformation, Humana is advancing its agent-focused marketing strategy to support growth across its Medicare Advantage and specialty product portfolio. We’re seeking a strategic marketing leader to serve as Lead, Agent Sales Engagement Marketing, responsible for developing and executing go-to-market strategies that empower agents to effectively sell Humana products. This role will lead the creation of sales enablement resources and engagement campaigns that drive agent education, activation, and performance across digital, email, social, and field channels.

This high-impact, high-visibility position requires a performance-driven marketer with deep expertise in B2B strategy, agent engagement, and campaign execution. As part of Humana’s Marketing Organization within the Enterprise Growth team, this role collaborates closely with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver scalable, compliant, and compelling marketing solutions.

Key Responsibilities

· Lead go-to-market planning for products and segments, identifying and optimizing strategies to educate and enable agents to successfully grow their book of business

· Create and manage agent-facing marketing assets, including brochures, sales kits, training materials, and digital content

· Deliver creative tools and resources that break through industry clutter, drive agent engagement, and support business objectives

· Collaborate with sales enablement platform owners to design and implement content strategies across enablement technologies

· Leverage new sales enablement platforms to evolve agent communications and introduce segmented campaign strategies

· Align sales, operations, and marketing teams on planning, execution, and continuous improvement opportunities

· Work within an existing framework of resources, applying marketing expertise and performance insights to improve engagement—adjusting design, copy, asset type, and overall scale

· Partner with product and compliance teams to ensure marketing materials meet regulatory standards and business goals

· Gather voice-of-the-customer feedback and leverage NPSr and performance insights to drive ongoing optimization

· Collaborate with the marketing measurement team to define and review campaign results

· Lead by example, modeling behaviors consistent with Humana’s values and new ways of working

Required Qualifications

· Bachelor’s degree in Marketing, Business, Communications, or a related field equivalent years of relevant experience

· 10+ years of experience in B2B marketing, preferably within healthcare, insurance, or other regulated industries

· Proven success supporting sales organizations with strategic marketing initiatives and execution

· Demonstrated ability to lead cross-functional teams and drive alignment across product, sales, and operations

· Strong strategic thinking and problem-solving skills, with the ability to simplify complex topics and uncover fresh insights

· Experience designing and managing content within sales enablement platforms (e.g., Anisra/SproutLoud, Highspot, Salesforce)

· Exceptional storytelling and creative direction capabilities, with a strong design eye and attention to detail

· Excellent writing, communication, and project management skills

· Experience managing marketing budgets and optimizing spend for performance

· Ability to work independently while fostering collaboration across teams

· Resilient, adaptable, and able to lead with urgency in a fast-paced environment

Preferred Qualifications

· Experience marketing Medicare Advantage or other senior-focused insurance products

· Familiarity with CMS guidelines and healthcare marketing compliance

· MBA or Master’s degree in Marketing, Business, or a related field

· Experience with agent/broker distribution models and long-tail sales cycles

· Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Adobe Experience Cloud)

Use your skills to make an impact
 

Additional Information

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