Senior Manager, PLG Marketing Analytics

About Neo4j:

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems. Over 84% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we’re proud to build the technology that powers breakthrough solutions for our customers. These solutions have helped NASA get to Mars two years earlier, broke the Panama Papers for the ICIJ, and are helping Transport for London to cut congestion by 10% and save $750M a year. Some of our other notable customers include Intuit, Lockheed Martin, Novartis, UBS, and Walmart. 

Neo4j experienced rapid growth this year as organizations looking to deploy generative AI (GenAI) recognized graph databases as essential for improving it’s accuracy, transparency, and explainability. Growth was further fueled by enterprise demand for Neo4j’s cloud offering and partnerships with leading cloud hyperscalers and ecosystem leaders. Learn more at neo4j.com and follow us on LinkedIn.

  Our Vision: 

At Neo4j, we have always strived to help the world make sense of data.  

As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.

Join us to build the analytics engine behind Neo4j’s self-serve growth.

Reporting to the Director of Marketing Strategy, Programs and Analytics, you’ll lead Neo4j’s PLG Marketing analytics strategy, turning data into insights and frameworks that accelerate user acquisition, activation, and monetization. This role is crucial for accelerating our self-serve Go-to-Market (GTM) motion; you will build analytical models and reporting frameworks that inform PLG marketing decisions, from channel optimization to in-product engagement. You’ll partner closely with Product, Digital, and Product Analytics teams to define KPIs and translate insights into scalable programs that drive activation and revenue. As a founding member of our PLG Marketing team, you’ll shape how we use data to grow Neo4j’s self-serve business from the ground up – all with the north star goal of helping users discover and realize more value from Neo4j Aura.

 

If you’re excited about using data to unlock growth at scale and thrive at the intersection of marketing, product, and analytics, we’d love to have you help define the next chapter of Neo4j’s PLG journey.

 

Key Responsibilities:

 

Reporting and Performance Analysis:

• Design, build, and maintain reporting frameworks that track PLG funnel performance from awareness and sign-up through activation, conversion, and expansion.
• Deliver actionable insights and dashboards to Marketing and Product leaders to optimize user acquisition and engagement.
• Monitor performance trends, diagnose drivers behind KPIs, and provide regular readouts to executive stakeholders.

Growth and Funnel Optimization:

• Analyze web, search, and digital marketing data to grow user acquisition and demand generation
• Analyze user behavior and lifecycle data to identify friction points, growth levers, and opportunities to improve conversion and retention.
• Collaborate with Product and Marketing teams to design experiments and measure the impact of self-serve growth initiatives.
• Translate findings into recommendations for messaging, channel mix, and in-product engagement.

Strategic Planning and Decision Support:

• Provide analytical input for quarterly and annual GTM planning, including forecasting, pipeline modeling, and budget allocation.
• Develop frameworks to evaluate