VP, Global Catalog Development and Marketing

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Vice President, Global Catalog Development & Marketing  (New York)

A little bit about our team:

There has never been a more exciting time to work in catalog in the music industry. Thanks to new digital platforms as well as renewed interest in physical formats, discovery is unlimited and new generations of fans are listening to the best music ever recorded, regardless of when it was released. Digital platforms make the entire history of recorded music available, and our job in catalog is to ensure that our artists are in the best position to be heard. We are tight-knit group that oversees the catalogs of major and historic artists, and are looking for another team member that can help us function effectively, efficiently, and creatively! Spanning across a variety of genres, we are actively seeking a highly motivated and diligent marketing expert with fluency across Hip-Hop and R&B genres to join our team.

Your role:

Centered around the development of WMG’s Hip-Hop and R&B catalog that has emerged from the last 10 years, this position is based in NYC and reports into the EVP of Global Catalog. Here you will get to demonstrate your knowledge of these genres as you work to increase catalog exposure and drive incremental revenue. Catalog is not all about anniversaries and re-issues, as the position will also focus on creating and driving marketing campaigns to support upcoming new releases, capitalize around tours and viral moments, and more. A management position, this role is also responsible for managing both a Director and Coordinator.

Here you’ll get to:

• Utilize legacy techniques and new school ideas, to develop new, tailor-made catalog marketing campaigns for active Hip-Hop and R&B artists
• Become an authority in the history of each artist on your roster, incorporating everything from the artist as a brand, their past releases, and social media presence. You will know your roster – and their audience – inside out
• Be charged with leading your team across asset optimizations, seek new opportunities to exploit, and find new audiences to engage with
• Handle research or communications details as you drive projects forward with both internal and external partners
• Identify and implement marketing opportunities for new releases & relevant re-issues, including landmark anniversaries
• Grow your relationship building skills, by working closely with artist managers and internal WMG partners on global initiatives
• Identify viral moments and build quick-strike marketing campaigns that capitalize quickly on such opportunities
• Develop and create social content and digital marketing tools for use across social networks and streaming platforms
• Develop quarterly budget forecasts with EVP for forthcoming priority projects
• Create and deliver regular updates to all interested parties, highlighting campaign performance and growth opportunities that align with strategic goals
• Look for new and current external partners for marketing and A&R opportunities in the catalog space
• Work with the Analysis team to run post-mortem analysis on catalog marketing initiatives to evaluate successes and failures and continue to refine standards to apply moving forward
• Lead and develop a team to suc