Director, BOTOX Digital Marketing Experience Platforms

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Director, BOTOX® Digital Marketing Experience Platforms is responsible for the strategic vision, co-creation, execution, and optimization of multiple digital marketing strategies including an integrated patient care model leveraging Botox.com (patient adherence & engagement) and BotoxOne.com (education & operational hub for providers).

This leader will drive digital innovation, leveraging data analytics, and omnichannel engagement to optimize patient adherence, provider enablement, and customer acquisition. As the architect of a best-in-class digital ecosystem, they will ensure Botox.com and BotoxOne.com seamlessly integrate with brand marketing, CRM strategy, patient services, trade, and AbbVie’s business technology roadmap to create frictionless, high-value experiences.

They will oversee end-to-end customer journey mapping, ensure digital governance and compliance, drive financial oversight with a focus on patient retention and provider adoption, and lead the strategic evolution of the platforms.

This role collaborates with executive leadership, indication directors & brand leads, Digital Lab, Business Technology Solution teams, and a cross-functional partners to ensure these platforms are industry-leading.

Key Responsibilities

Platform Vision, Growth & Omnichannel Strategy

• Lead the development, governance, and evolution of Botox.com & BotoxOne.com as the cornerstones for patient education & adherence, provider education, and operational enablement.
• Develop and execute patient acquisition and onboarding marketing strategies that seamlessly transition new patients into long-term adherence programs.
• Design and opti