Senior Director, Retail Commerce Strategy
MindgruveMacartaAbout the role
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. MindgruveMacarta is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
MindgruveMacarta is on a mission to revolutionize the retail industry and become the leading global marketplace agency for brands around the globe.
MindgruveMacarta is one of the fastest growing agencies in the country. We are a full-service retail media agency, providing performance-driven management consulting to global brands. Our brand partners include the likes of The North Face, 3M, Wrangler, Mattel, and many more.
MindgruveMacarta leans on years of deep sales channel management, content optimization, and advertising experience, leveraging proven technology to deliver increased revenue and profit for clients. With 90 employees and growing, our company headquarters are located in Denver with offices in San Diego, Mexico City, and São Paulo. MindgruveMacarta has been recognized for the last 2 years on Inc. 5000’s list of fastest growing companies.
Position Overview:
The Senior Director of Retail & Commerce Strategy will play a pivotal role in shaping and executing MingruveMacarta’s retail and commerce strategy. This leadership role will report directly to the VP, Retail & Commerce to oversee the Brand Management and Retail Media teams. This person will be responsible for developing and driving a connected retail commerce strategy across our clients' businesses. This involves ensuring that brand & business strategy, retail media efforts, and marketplace management are seamlessly integrated to drive growth across both traditional retail and e-commerce platforms, including marketplaces like Amazon, Walmart, Target, Chewy, and other global retail channels. You will oversee the teams to ensure that all commerce strategies are aligned, delivering innovative solutions that maximize performance and brand presence.
Key Responsibilities:
Strategic Management:
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- Help guide the development and execution of MingruveMacarta’s connected commerce strategy across all retail and marketplace channels.
- Collaborate closely with senior leadership to ensure commerce strategies align with overall business goals and client objectives.
- Stay informed about emerging trends, market shifts, and innovations in retail and e-commerce to ensure that strategies remain ahead of the curve.
Brand Management and Retail Media Strategy:
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- Assist the Brand Management and Retail Media teams in developing cohesive, integrated strategies that connect brand, media, operations and commerce across all touchpoints of the buyer journey.
- Collaborate with both teams to ensure brand positioning, inventory, account health, and marketing campaigns are optimized for digital and physical retail environments.
- Support the creation of brand assets for retail and digital media, ensuring consistency and effectiveness in driving consumer engagement and sales.
Marketplace Management:
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- Lead efforts in helping clients optimize their marketplace presence, particularly on Amazon, Walmart, Target and other global platforms, to drive visibility and sales.
- Assist clients and work cross functionally with internal teams in developing effective product listings, advertising strategies, and pricing models tailored to marketplace dynamics.
- Work with internal teams to ensure that supply chain, inventory management, and fulfillment processes align with the requirements of each individual marketplace platform.
Retail Media Strategy:
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- Support the Retail Media team in developing data-driven media strategies to increase revenue, enhance customer acquisition, and optimize media spends across retail and marketplace channels.
- Guide the integration of media strategies into broader commerce plans, ensuring that media spend and content strategies deliver m
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