Director of Product Marketing

Voted Best Places to Work in Austin, Best Paying Companies, 
and Top Startup Companies by Forbes

SparkCognition looks to bring in the best talent in the world. To accommodate the hiring of our wildly talented teams, SparkCognition sponsors visa opportunities when appropriate.

Who are we and why this opportunity? 
Drive change and create a footprint. SparkCognition invests in our employees and fosters collaboration throughout the organization. Our employees have the ability to work 
globally with award-winning artificial intelligence (AI) technology within multiple industries. 

What are the benefits and perks at SparkCognition? 
Our full-time employees and their loved ones will be supported with a competitive and comprehensive benefits package.

Below are some highlights we offer to our full-time employees - we’d love to connect and share more! 

• Fast-paced evolving culture with the opportunity to drive new ideas and technology.
• Hybrid Work Environment - 4 days per week in office
• Stock Option Grants
• Generous Time Off Programs
• Medical Coverage, and Parental Leave Plans 
• 401k with Employer Match
• Monthly Technology Allowance 
• Large 2022 renovated office space centrally located near the Arboretum in Austin, TX- including fully stocked beverage and snack areas!

*Contract and temporary roles are not eligible for the above benefits.

Director of Product Marketing are responsible for optimizing a business's marketing strategies and increasing market share and competitiveness. They evaluate consumer trends, develop marketing strategies, and monitor customer satisfaction. They are also required to liaise with internal and external stakeholders to drive product innovation. Coordinating activities to boost a product’s brand awareness and market positioning. 

Position Summary: 

As a Director of Product Marketing you will be responsible for developing marketing strategies, increasing market share, and ensuring competitiveness. This includes analyzing market trends and defining product fit and value. You will work across internal and external stakeholders to drive innovation, differentiation, and growth, including sales, product management, and engineering. You will be responsible for the portfolio strategy and development, based on our underlying tech stack comprised of machine and deep learning, generative AI, computer vision, natural language processing (NLP), and computational knowledge graphs. You will be naturally curious, a critical thinker, an assertive problem solver, a self-starter, and a strong communicator. You will have a keen eye for detail, strong analytical acumen, project management proficiency, and a passion to do whatever it takes to meet aggressive deadlines. 

This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our products. Operating in a highly cross-functional and entrepreneurial environment, this role will make an immediate, significant impact on the business. 

Key Capabilities:

• Set marketing strategy, analyze market activity, and identify and launch new products
• Integrate user feedback into product updates and positioning.
• Investigate, quantify, and qualify emerging market trends and opportunities
• Develop and implement go-to-market strategy and activities for direct and indirect channels 
• Define product value and develop supporting tools to impart that understanding for customer
• Perform competitive analysis toward increasing market share
• Establish target customer, personas, product positioning, messaging, and proof points 
• Collect customer feedback to inform messaging, tactics, and product roadmap 
• Evangelize products to customer through demos and trade shows
• Deliver product enablement materials and training programs
• Collaborate on the identification and development of core content
• Work with demand generation team on campaigns, tactics, and messages 
• Establishing relationships with industry analysts 

Requirements:

• Bachelor degree in engineering or business. MBA preferred.
• 7+ years of product marketing experience for software products (Experience in the B2B tech space; SaaS is preferred), with at least 2+ years as senior product marketing manager.
• A demonstrated understanding of data science, advanced analytics, and related fields 
• Demonstrated track record gathering customer requirements (VOC), developing product strategy, roadmaps and marketin