VP, Personalization & Engagement Campaigns

Want to be a bswifter? 

At bswift we’ve been transforming benefits administration since 1996, making it simpler, smarter, and more human. Our state-of-the-art, cloud-based technology and services empower employees to understand, manage, and love their benefits. From downtown Chicago, and remotely across the country, we serve thousands of companies and millions of people nationwide, reducing administrative burdens and freeing HR teams to focus on creating thriving, people-first workplaces. 

 We’re looking for motivated and goal-driven individuals who share our passion for delivering excellence and creating solutions that make a difference. The reward is a fun, flexible and creative environment with ample opportunity for professional and personal growth. If you love the bswift values of pursue excellence, embrace accountability, deliver superior service, and be a great place to work, we want to hear from you! 

 

ABOUT US: 

bswift is a leading benefits administration company that specializes in providing tailored solutions for our clients. Our mission is to simplify the complex world of employee benefits and deliver exceptional service to our clients. We are looking for a talented and experienced individual to join our team as the Vice President of Personalization & Engagement Campaigns. 

 

WHAT YOU’LL DO: 

Lead strategic efforts to deliver highly personalized experiences for employees and employers through our benefits platform. Define and execute data-driven campaign strategies leveraging personalization, AI, and behavioral insights to ensure every interaction is tailored to individual needs. 

 

WHAT YOU WILL BE RESPONSIBLE FOR (Essential Functions): 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. 

 

Strategy & Leadership: 

• Develop and own personalization and campaign strategy for the benefits platform. 

• Build and lead a team focused on personalization, segmentation, and lifecycle campaigns. 

• Collaborate with Product, Data Science, and Engineering to embed personalization into platform experience. 

Campaign Design & Execution: 

• Create personalized campaigns to close gaps in care, drive behavior change, and provide educational awareness. 

• Drive dynamic content strategies and real-time personalization using behavioral, demographic, and predictive data. 

Data & Technology: 

• Oversee use of advanced analytics, AI/ML models, and personalization engines. 

• Ensure compliance with data privacy and security standards while maximizing personalization capabilities. 

Performance & Optimization: 

• Define KPIs for personalization and campaign initiatives (e.g., engagement, benefit adoption, retention). 

• Lead A/B and multivariate testing to refine campaign tactics. 

 

WHAT YOU NEED TO SUCCEED (Required Education and Experience): 

• 10+ years in leadership roles focused on campaign strategy, personalization, or lifecycle engagement. 

• Proven experience with personalization platforms and marketing automation tools. 

• Strong understanding of data-driven campaign design, AI/ML applications, and customer segmentation. 

• Exceptional leadership, communication, and cross-functional collaboration skills. 

 

NICE TO HAVE (Preferred Education and Experience): 

• Experience in HR tech, benefits platforms, or SaaS businesses. 

• Familiarity with CDPs, real-time decisioning engines, and advanced analytics tools. 

• Ability to translate complex data insights into actionable campaign strategies. 

 

OTHER DUTIES: 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

 

 

Why Join bswift?

At bswift, we empower our employees to make a meaningful impact, innovate, and grow. Joining our team means stepping into a collaborative and dynamic environment that values creativity, initiative, and a passion for client success. We are dedicated to fostering an inclusive workplace that celebrates diversity and values each team mem