Associate Vice President for Marketing, Rowan University

General Statement of Duties

The Associate Vice President (AVP) for Marketing oversees a multifaceted, interdisciplinary marketing organization that manages the university's brand and produces institutional marketing campaigns and programs. The position is responsible for overseeing the planning, development, and execution of university marketing and promotional initiatives, generating revenue by achieving enrollment, fundraising, and auxiliary business objectives. This position works closely with the Chief Marketing Officer along with other unit and institutional leaders to direct the university's marketing vision and strategy and oversees an organization of centralized professionals and managers. The AVP also works closely with non-reports; embedded and constituent-based, across the university, providing best practice support, guidance, education, and training on integrated marketing principles across both traditional and modern marketing platforms. This position supervises the Creative and Digital Content Team, the Brand Marketing and Strategy Team, and the Social Media Team, and works collaboratively with the Web Strategy Team & Development Team,  and Integrated Marketing, Technology and Analytic team to execute best of breed outcomes that meet and exceed marketing and brand management goals and objectives tied directly to Rowan’s mission to provide high quality, accessible and affordable education, and to serve as an economic catalyst to our region and state.

 

Required Qualifications

• Bachelor’s degree, preferably with a specialization in marketing, advertising, journalism, and/or business management or related field. Ten years of related marketing and business development experience in positions of increasing responsibility in marketing, web and brand management, and preferably within higher education.

• Eight years of experience in a leadership role with a hands-on collaborative style with cross-disciplinary direct reports and/or teams. Experience with building brand awareness and internal support.

• Experience brainstorming ideas and concepts for marketing campaigns and recommending solutions within the context of an institutional brand, communication, and marketing strategy.

• Evidence of creative and ambitious leadership style with a track record for leading both strategic and tactical marketing outcomes. Demonstrated highly collaborative work style, with experience that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing.

• Expert-level knowledge of marketing principles, brand development and management, website management, CMS experience, strategic marketing campaigns, market research, revenue generation, target audience development, social media management, and team building. Advanced experience with traditional and digital marketing and communications functions, channels, and activities.

• Ability to interpret large amounts of data in a multi-tasked environment.

• Possession of exceptional verbal and written communications skills and compelling and impactful presentation abilities.

• Ability to motivate and inspire creative, communication, and marketing teams as well as colleagues, constituents, leaders, and governance boards.

• Demonstrated experience managing and executing creative projects across multiple communications and marketing channels and media. Demonstrated ability to work independently and entrepreneurially, creating, developing and implementing new initiatives.

• Evidence of a leadership style that produces high quality deliverables with meticulous attention to detail. Demonstrated ability to be a metrics-driven and results-oriented manager with excellent analytical skills. Ability to provide quick turnaround and updates for multiple requests while maintaining high quality work. Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment.

• Significant experience orchestrating successful outcomes and navigating political dynamics within a complex organization. Ability to adjust to changing demands and shifting priorities.

• Ability to work evenings and weekends to support major project deadlines or initiatives as needed.

• Demonstrated competency with common office productivity software suites (including Microsoft Office), creative production software (including Adobe Creative Suite), email marketing tools, social media management tools, and web co