Senior Product Manager, Ads Platform (Creative) - San Jose

TikTok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting the Creative performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within this vertical, driving performance and growth on the platform.



Responsibilities:

- Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for the Creative performance ads vertical.

- Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.

- Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Creative performance advertisers.

- Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.

- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.

- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.