Integrated Insights Associate Director, US Oncology, IO

The Integrated Insights Associate Director, US Oncology, IO generates actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Integrated Insights Associate Director will use sound market research along with strong analytical and strategic thinking skills to guide brand teams in making key decisions, informing brand performance and forecasts, developing promotional tactics, and overall brand strategy. Keys to success in this position are superlative communication, consultative and influencing skills, and a deep experience with primary market research techniques and secondary data analysis.  

Applying deep technical expertise, the Integrated Insights Associate Director quickly identifies highest priority insights gaps, selects the best market research methodology to answer them, executes projects with the right balance of speed and rigor, and delivers result that impact decision-making for the franchise.  

 
The Insights Associate Director contributes to the overall US Insights function, defining and elevating best practices, capabilities, and innovation. In addition, they will provide coaching and guidance to more junior insights team members. 

This role reports to the Senior Director, Integrated insights and sits within US Integrated Insights, an inclusive team that partners with the US Oncology commercial organization to drive strategic decisions by providing objective, data-driven insight generation and analytics. 

Responsibilities: 

• Identify key business needs with stakeholders and build research/analysis plans to deliver actionable insights to shape strategy, collaborating closely with forecasting and analytics colleagues 

• Continuously assess priorities on market research / insight plans and execute market research projects with minimal supervision by leading external agency work; develop and maintain market research project budget 

• Translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to franchise leadership 

• Build reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications & options 

• Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate use of data sources), in partnership with Analytics colleagues 

• Lead insights metrics/KPI tracking for the brand (e.g., ATU, Chart Audit), acting as the voice of HCPs and consumers<