Sr. Digital Marketing Manager, Events

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Revenue and Experience Management team drives revenue growth and enduring preference for Workday. We fuel Workday’s growth by delivering impactful experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world. The team is thinking bigger and bolder than ever before, fostering a higher tolerance for risk, to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales.

About the Role

Our Digital Marketing team is growing, and we'd love to bring on another dedicated, hard-working, reliable, and fun Sr. Digital Marketing Manager. You will develop the vision, and lead cross functional teams, to effectively market the value of Workday events to prospective attendee's via digital experiences. In addition to delivering digital experiences, you will use UX research, A/B testing, and analytics to formulate insights and drive incremental improvements. Ultimately you are responsible for increasing engagement and event registration conversion for the digital experiences you lead.

About You

Responsibilities:

• Define the strategy and plan for digital experiences that drive registration for in person, hybrid, and digital events.
• Demonstrate your broad digital marketing expertise in user experience, SEO, social media, paid media, omnichannel, segmentation, personalization, analytics, and marketing technologies to deliver performative digital experiences.
• Build digital touch point maps in partnership with the events and creative teams to ensure a connected experience for the event attendee across promotions, pre-event, event and post-event digital experiences.
• Lead the design, development, and delivery of event marketing websites across an extended team of project managers, UX designers, visual designers, writers, web producers, developers, and agency resources.
• Define user engagement and conversion success metrics and continuously monitor and optimize for performance.
• While webpage creation is owned by our web producers, there will be the need for limited production work in Adobe Experience Manager (AEM).
• Lead and mentor junior Digital Marketing Managers.
• Immerse yourself in the latest industry and competitor digital marketing trends.

Basic Qualifications

• 8+ years experience in event digital marketing and a Bachelor’s degree.
• Proficient across various areas of digital marketing: user experience, SEO, social media, paid media, omnichannel, segmentation, personalization, analytics, and marketing technologies
• Ability to find opportunities and recommend solutions that have outcomes aligning to marketing objectives.
• Proven program management skills, driving vision and leading delivery across cross-functional teams, for multiple projects simultaneously.
• Curious, creative, and results oriented.
• Global approach to enable in country localization.

Other Qualifications

• Experience with CMS, analytics tools, and project management software. Experience with AEM, Adobe Analytics, Workfront, or Jira is a plus.
• Excellent written and oral communication skills with an ability to problem solve, lead, influence, create visibility, and motivate both business and technical colleagues.
• Enterprise software experience is highly desirable.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annu