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Product Marketing Manager, GTM & Partner Programs
SonarSourceUnited StatesRemotefull_timeVerifiedPosted 23 Feb 2026
About the role
Who is Sonar?
Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.
We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.
And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.
At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.
Why You Should Apply:
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.
The Impact You Will Have:
Step into a strategic role where your expertise in product marketing will directly shape the success and perception of Sonar's market-defining solutions through impactful go-to-market (GTM) strategies, compelling content, and key ecosystem partnerships. You will be the central connector between our product and go-to-market teams, translating the power of Sonar's technology into a clear narrative that resonates with developers and engineering leaders. By driving market impact through narratives that demonstrate value, you will help teams maintain quality and security in the modern, AI-powered era.
Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.
We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.
And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.
At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.
Why You Should Apply:
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.
The Impact You Will Have:
Step into a strategic role where your expertise in product marketing will directly shape the success and perception of Sonar's market-defining solutions through impactful go-to-market (GTM) strategies, compelling content, and key ecosystem partnerships. You will be the central connector between our product and go-to-market teams, translating the power of Sonar's technology into a clear narrative that resonates with developers and engineering leaders. By driving market impact through narratives that demonstrate value, you will help teams maintain quality and security in the modern, AI-powered era.
What You Will Do Daily:
- Execute GTM Campaigns & Narrative: Develop product positioning and messaging that articulates Sonar's unique value in the modern SDLC, specifically focusing on campaigns related to developer adoption of AI coding tools.
- Drive Ecosystem Co-marketing: Define and execute strategic plans for building Sonar's leadership through partnerships with tech partners, channels, and Global System Integrators (GSIs) across EMEA, APAC, and the Americas.
- Create Authoritative Solutions Content: Lead the development of technical content including solution briefs (examples include AI coding, platform engineering), whitepapers, and compelling blog posts that resonate with developers.
- Coordinate Product Launches: Lead the cross-functional execution of go-to-market plans for new features, ensuring seamless coordination from content development through post-launch analysis.
- Empower Sales with Technical Tools: Build robust sales enablement materials, including RFP templates, evaluation guides, technical pitch decks, and sophisticated objection-handling guides.
- Collaborate on Joint Solutions: Work closely with technology partners to develop joint messaging, product-level integrations, and marketing collateral that allow partners to market SonarQube accurately and easily.
- Create marketing air cover driving customer renewal and expansion: Design and execute structured content for a customer’s first year to ensure they hit critical adoption milestones and are able to realize maximum value in order to justify continued investment.
The Experience You Will Need:
- Proven Experience: 5+ years of direct Product Marketing experien
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