Digital Testing & Personalization Specialist

Under the direction of the Supervisor, Mobile Marketing & E-Commerce, the Digital Testing & Personalization Specialist develops and supports digital testing and personalization strategies for our Mobile Applications and Short Message Service (SMS) channels. This role is responsible for executing, managing, and optimizing marketing and messaging campaigns, in addition to driving learnings, insights, and recommendations based on user behavior and testing outcomes.

This role is a key position on the Mobile & E-Commerce team that will work collaboratively and independently to ensure Mobile marketing initiatives and messages are executed strategically, efficiently, and timely, while producing positive casino revenue.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1.  Creates, executes, monitors, tests, and reports on Application (App) and SMS engagement campaigns and corresponding personalized communication strategies.
2.  Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes gathering creative assets, target lists, and campaign approvals, while ensuring timely execution.  
3.  Uses Statistical Analysis System (SAS) and third-party reporting tools to examine engagement metrics and segments performance to optimize channels and campaigns. Utilizes Microsoft Power BI to create dynamic visual dashboards.
4.  Maintains App and SMS Messaging and marketing campaign calendars to ensure leadership is aligned and deadlines are met.
5.  Presents complex information, strategy, and recommendations clearly and succinctly.
6.  Monitors product and industry standards and develop testing benchmarks to ensure App and SMS strategies are Best in Class.
7.  Monitors campaign tracking and performance tests, to ensure optimal performance, personalization, and user journey.
8.  Works with developers and stakeholders to optimize digital experiences for guests.
9.  Performs other duties as assigned to support the efficient operation of the department.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Bachelor’s Degree with an emphasis in Business Administration, Marketing, Communications or related field required.

• Minimum two (2) years of experience in multiple communication and marketing channels including direct mail, e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing or social media required.

• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

KNOWLEDGE, SKILLS AND ABILITIES (KSA)

• Collaborative, Nimble, High-Volume, Curious and Data Focused Marketer.

• Technical proficiency and knowledge in Microsoft Office (Word, Excel, Outlook).

• Possess excellent oral and written communication skills; strong client interface and presentation skills are preferred.

• Demonstrated ability to drive toward results.

• Problem-solver, multitasker, able to work independently to meet deadlines.

• Strong strategic thinking, creative problem solving and analytical skills.

• Possesses the ability to communicate change effectively, overcomes resistance and builds commitment.

• Ability to multi-task, prioritize effectively, and thrive in a highly dynamic, flexible work environment with demonstrated organizational and time management skills.

• Must maintain a strict level of confidentiality and act in a manner consistent with all legal and regulatory requirements and in compliance with relevant laws and regulations. 

• Must be personable and professional, capable of using caution and discretion in communication.

LICENSES, CERTIFICATIONS AND REGISTRATIONS

• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

• No Driving Responsibilities: Role does not require a driver’s license or insurance.

PHYSICAL REQUIREMENTS/ WORKING CONDITIONS – ENVIRONMENT

The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.

• Primary work environment is in a climate-controlled office setting.

• Work requires travel to attend meetings, trade shows, and conferences.

• Incumbents may be