Sr Manager, Product Marketing - Channel Enablement

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Job Overview
The Senior Manager, Product Marketing & Channel Enablement is a strategic leader responsible for driving cross-channel growth execution across the core mobility portfolio — including Device Protection, T-Satellite, International Roaming, Scam Shield, and other high-impact products.

This role leads a team that operates at the intersection of product strategy and channel & marketing execution, ensuring commercial growth initiatives developed by product owners are translated into scalable, coordinated, high-impact execution across Retail, Care, Digital Commerce, CRM, Base Marketing, Social, Media, Merchandising, and emerging channels

Beyond operational excellence, this leader brings forward-thinking perspective on modern growth enablement — leveraging AI, predictive modeling, digital-first selling strategies, and new engagement models to unlock growth across the customer lifecycle.

Job Responsibilities:

Key Responsibilities:

1. Growth Enablement & Cross-Channel Execution

• Develop scalable growth enablement frameworks that can be applied across multiple products.

• Translate product strategy, growth initiatives, & messaging into prioritized, executable cross-channel plans.

• Enable readiness across all customer touchpoints - Retail, Care, Digital Commerce, & Marketing teams through:

  • In-store training and enablement

  • Rep compensation alignment

  • Digital and physical merchandising optimization

  • Digital flow enhancements

  • Integrated marketing campaigns (CRM, Social, Media, OOH, Base marketing)

• Drive disciplined execution with clear performance measurement, feedback loop, speed to market, and quality standards.

2. Cross-Functional Leadership & Program Orchestration

• Serve as a connective link between Product Owners and Channel Leaders – deeply understanding product growth objectives and advise on optimal channel strategies.

• Identify common growth levers across a diverse product portfolio to build reusable execution playbooks.

• Establish structured planning and prioritization frameworks to reduce friction and improve organizational efficiency.

3. Thought Leadership & Growth Innovation

• Champion modern approaches to selling and marketing in a digital-first, AI-enabled ecosystem.

• Introduce new technologies & operating models that enhance personalization, targeting precision, & speed - Drive experimentation in emerging areas such as:

  • AI-assisted selling and conversational commerce

  • Predictive audience modeling and next-best-offer strategies

  • Lifecycle-based marketing orchestration

  • Digital-first enablement models

  • Above-the-line marketing strategies for existing base

• Create Improved customer lifecycle performance across acquisition, upsell, cross-sell, and retention.

Ideal Candidate

Strategic Thinker with Strong Operational drive

• Navigates a diverse product portfolio while identifying common growth patterns and scalable approaches

• Understands both product strategy and channel execution dynamics.

• Comfortable engaging executive stakeholders while driving tactical delivery and operational discipline.

Exceptional Program Leader

• Proven ability to manage complex, cross-functional initiatives at scale – in a fast paced, ambiguous environment

• Strong prioritization, dependency management & execution rigor

Growth & Innovation Mindset

• Brings thought leadership in digital-first marketing and distribution models, while thinking holistically across the customer lifecycle rather than in isolated campaigns.

• Continuously explores new tools, technologies, and engagement models to drive sustainable growth -Passionate about leveraging AI, predictive modeling, automation, and emerging engagement channels.

Education and Work Experience:

• Bachelor's Degree and 7 years of related work experience
  OR a combination of education and experience deemed equivalent