Manager, Product Marketing - GWW - US

Company:  

US2160 Sysco Guest Supply, LLC

Sales Territory:  

None

Zip Code:

08873

Travel Percentage:  

0

Compensation Range:

$117,500.00 - $176,300.00

The compensation range provided is in compliance with state specific laws.  Factors that may be used to determine your actual rate of pay include your specific skills, years of experience and other factors.  

BENEFITS INFORMATION:

For information on Sysco’s Benefits, please visit https://SyscoBenefits.com

Who We Are:

Guest Worldwide is a global collective of dynamic, industry-leading companies with more than 40 years of unparalleled experience serving the unique needs of diverse markets in every corner of the world. From providing full-spectrum hospitality and distribution solutions at Guest Supply® and manufacturing award-winning personal care amenities at Gilchrist & Soames, to manufacturing versatile and innovative product assortments that create smarter textile solutions at Manchester Mills, we’re proud to provide products to more than 25,000 hotels in over 100 countries. Guest Worldwide is a wholly owned subsidiary of Sysco – an industry leading, global food and beverage distribution company, employing thousands of employees worldwide and home to the 13th largest sales organization in the world. Learn more by visiting www.guestworldwide.com

Position Purpose:

The Product Marketing Manager leads the development and execution of the overall category strategy to grow designated product categories, as well as the go-to market strategy for these categories, including but not limited to determining product assortment, developing marketing strategy, managing supplier relationships, and supporting sales training through partnering with internal sourcing & manufacturing teams and distribution partners.  With trends quickly shifting and new innovations & standards breaking into hospitality, these categories will be a key focus area to retain existing business and look for opportunities of growth within hospitality, as well as future opportunities in healthcare and education, and requires a strong marketing leader to support developing category plans to expand category reach and market share within these verticals.

The Product Marketing Manager will be responsible for developing annual distribution marketing plans & budgets, identifying and supporting development of appropriate product portfolios for our customer base in partnership with internal sourcing, product development, external suppliers, and sales stakeholders, managing key vendor/partner relationships to maximize reach to internal/external customer base, drive awareness of cleaning and operational trends & innovation and ensure product positioning and programs are well executed. The Product Marketing Manager also manages all category product marketing team members and ensures adequate sales and supplier support across the category.

Primary Responsibilities:

• Lead the development/execution of strategic plan for category growth and commercialization of any new products or programs through distribution channels. 

  • Develop distribution marketing strategy for category to build awareness of Guest Supply’s portfolio of manufactured and distributed product offerings, technologies & innovation, etc.

  • Identify and develop product portfolio for appropriate customer segments in partnership with manufacturing & sourcing teams and distribution partners.

  • Partner with Sales and Corporate Accounts teams in the development of annual marketing plan to support category growth.

  • Partner with Sourcing & Manufacturing, Purchasing, Business Services, Sales, and Standards & Coding to ensure products and programs are ready for commercialization.

  • Work closely with leadership to support private label strategy, acting as a key point of contact to ensure strategic SKUs are positioned appropriately.

  • Analyze all marketing campaign results and make recommendations to optimize category performance and improve KPIs and ROI

  • Evaluate & update go-to market pricing recommendations for the category.

• Manage vendor/partner relationships and their associated products to maximize reach/support internally and externally.

  • Influence relationship to maximize execution capabilities across company (new product launches, inventory troubleshooting, communication and promotional calendar-ization, securing funding, etc.).