Senior Manager, Global Channel Marketing

• Global Program Architecture & Oversight

  • Program Restructuring: Lead the marketing evolution of our global partner program, providing input and direction on tiering requirements, benefit structures, resource allocation, program investment, and the "one-company" brand framework to ensure long-term scalability.
  • Global Governance: Serve as the central point of contact and oversight for the partner program worldwide, ensuring consistency in brand application and program integrity across all geographies.
  • Strategic GTM Design: Create and launch scalable "campaigns-in-a-box" and co-marketing plays that regional teams and partners can execute to drive high-quality pipeline.
  • MDF Management: Direct the Global Market Development Fund (MDF) program, establishing ROI benchmarks, proof-of-performance standards, and streamlined approval workflows.
  • Regional Advocacy: Act as the "Voice of the Partner" internally, collaborating with regional leads to ensure global strategies are localized effectively and that regional feedback informs the global roadmap.
  • AMER Regional Execution & Management
  • Top-Tier Engagement: Act as the primary marketing lead for our most strategic channel partners in the AMER region, designing and executing joint marketing plans (JMPs) that drive revenue.
  • Field Support: Provide foundational marketing support and enablement tools to the full partner ecosystem within the AMER theater, ensuring alignment with regional sales quotas.
  • Enablement & Operations
  • Technical Optimization: In partnership with Sales Ops, refine the end-to-end partner journey within Salesforce and Pardot, optimizing lead routing, deal registration, and partner portal engagement.
  • Data Integrity: Monitor and report on the health of the partner ecosystem globally, utilizing data to recommend program adjustments and prove marketing attribution.
  • Workflow Efficiency: Identify and implement workflows that reduce friction for partners and internal teams, from onboarding through to final execution.

Job Qualifications:

• Experience: 8+ years of experience in Channel Marketing, Partner Marketing, or Field Marketing, with a proven track record of managing global programs in a B2B SaaS or technology environment.
• Strategic Leadership: Demonstrated experience leading a partner program and managing a team.
• Regional Expertise: Significant experience managing partner relationships within the AMER market, with an understanding of global cultural nuances in marketing execution.
• Technical Proficiency: Advanced hands-on experience with Salesforce and Pardot (or similar MAP/CRM integrations); experience with Partner Relationship Management (PRM) platforms is a plus.
• Financial & KPI Acumen: Strong experience managing MDF budgets and a disciplined approach to measuring ROI and marketing attribution.
• Adaptab