Senior Manager, Global Media Performance Marketing - Fenty

ABOUT KENDO

 

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

 

The salary range for this position is $127,100 - $158,900 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

 

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

 

SUMMARY

The Senior Manager, Global Media & Performance Marketing is a new role within the evolving Fenty Beauty global organization and will be responsible for supporting the global full-funnel media frameworks & testing. The right candidate has a strong understanding and expertise across media & performance marketing channels in support of DTC and wholesale business across NAM and global markets. This person should have proven and measurable impact in marrying analytical and tactical skill with strong creative and brand storytelling to drive results.

 

RESPONSIBILITIES

• Collaborate with internal NAM and global teams in developing media campaigns and strategies for regional activation through consultative support.
• Support media execution as it relates to new market strategies, channel expansion, or other special projects, testing tactics and developing best practice framework to partner with and transition to regional stakeholders.
• Understand and scope retail media offerings across key markets and support testing and strategy across regions.
• Leverage analytics and measurement platforms to analyze and understand media impact and effectiveness across the funnel and to inform future campaign planning and budget.
• Design media tests and experiments with assurance of sound measurement design and implementation to understand media effectiveness as well as develop best practices and frameworks.
• Develop relationships and partner closely with external agencies and media platform partners on understanding and leveraging ad innovations, best practices, testing alpha/beta opportunities, supporting key partnership activations, etc.
• Support global media creative requirements and best practices; collaborate with global creative, global marketing, and regional teams to identify needs and creative learnings to integrate into briefs.
• Plan key sessions for media education and insight sharing across regions, both internally and with external media vendors and partners.
• Develop best practices and guideline for tagging, tracking, and data integration for media and support adaptation to regional conside