Community Theatre - Digital Marketing Associate

As the second-largest Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 100 undergraduate, graduate and doctoral programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University’s eight colleges and schools: College of Arts & Sciences; School of Communication, Media & the Arts; School of Social Work; School of Computer Science & Engineering; College of Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart, a Laudato Si’ campus, stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 390 Colleges: 2025 Edition, and Best Business Schools: 2024 Edition. Sacred Heart is home to the award-winning, NPR-affiliate station, WSHU Public Radio, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu

To apply
Only applications submitted through the official Careers at SHU site will be accepted for employment consideration. If you are viewing this job advertisement through a different site, please visit Careers at SHU to submit a formal application.

Qualified candidates are invited to submit a complete application and resume via our online application system. A cover letter or statement of interest is also preferred for all staff positions.

Sacred Heart University complies with all federal and state employment laws and regulations. Applicants must be lawfully authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position.


Position Summary
This Position is for a dynamic, responsible, and well-organized individual who plays a crucial role in the execution and coordination of digital marketing strategies, audience engagement, and promotional campaigns for the SHU Community Theatre in downtown Fairfield, CT.
The position supports both online and offline marketing efforts, including social media management, website updates, content creation, and digital advertising. It also engages with the community through event promotion and outreach initiatives. This role offers a unique opportunity to contribute to the theatre’s brand presence, drive audience growth, and enhance customer experience through strategic marketing efforts.

Work Hours: 20 Hours Per Week, Part Time

Principal Duties & Responsibilities
Digital Marketing & Content Creation:
• Assist in designing and creating digital content, including social media posts for platforms like Instagram and Facebook.
• Help develop promotional materials for theatre events to engage audiences.
• Support the marketing team by creating and scheduling organic and paid social media posts on Instagram and Facebook to increase outreach and engagement.
Email Marketing Campaigns:
• Assist with the design, creation, and management of email marketing campaigns to promote theatre events and engage with the audience.
Website Analytics:
• Help analyze the SHU Community Theatre website's performance, providing insights on traffic patterns, click-through rates, and audience demographics.
• Assist in implementing strategies to optimize the website's user experience and digital presence.
Technology Utilization:
• Use platforms like SharePoint, Datatel-Colleague, SHU Ebuy, and other digital tools to support the Theatre’s operations and marketing activities.
• Assist in website coordination and updates for consistent content and design.
Customer Experience Support:
• Deliver excellent service to patrons, donors, and customers through digital channels, including online ticketing, the website, and social media.
• Address inquiries, resolve issues, and ensure smooth online transactions to enhance customer satisfaction and engagement.
• Other duties as needed

Knowledge, Skills, Abilities & Other Attributes
• Bachelor's degree preferred; previous experience with ticketing service, Hospitality Services, and Business protocols.
• Knowledge of digital marketing, web design, and social media.
• Excellent customer service, interpersonal, and people skills and th