Senior Director, Sales Programs

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

 

About the role

Cloudflare is looking for an experienced leader to build the Global Sales Programs function that will focus on setting an overarching sales programs strategy and creating programs and playbooks to enable Account Executives to successfully and efficiently create quality pipe, drive revenue growth, and maximize profitability. This role combines the creative process of designing prescriptive programs and strategies, with the business end of operationalizing them to ensure successful execution and results. 

You are right for this role if you are comfortable analyzing data, working with sales to understand their pipe generation and progression needs, prescribing and prioritizing solutions to meet business problems, and working cross functionally with Marketing, Business Intelligence, Product Marketing, Enablement, and others to deliver programs that meet sales team's needs and measure results. 

Job Responsibilities:

• Work with sales stakeholders to align on high-level business priorities for the quarter and year
• Analyze sales performance and health of the business to create programs addressing pipeline gaps, productivity gaps, and market penetration strategies
• Synthesize data and create programs to address gaps in the business, bringing in cross-functional teams as needed
• Delivers compelling & impactful programs to large & diverse audiences of sellers; comfortable presenting to large groups
• Operationalize the program from start to finish, including management of the execution across multiple cross-functional teams, delivery, follow-up, and measurement of success post launch
• Collaborate with Enablement teams to integrate sales plays into seller readiness
• Analyze pipeline health, establish pipeline generation targets, forecast pipe coverage, and coordinate with stakeholders on action plans
• Stay abreast of industry trends, market dynamics, and competitive landscape to identify opportunities and potential threats.

Required Skills/Experience:

• 12+ years of experience in crafting sales programs, campaigns, and go-to-market strategies, including experience designing revenue-producing sales campaigns and/or programs 
• Knowledge of effective enterprise sales strategies (seed, grow, advise)
• Experience drawing actionable insights from quantitative and qualitative data
• Operational rigor and track record of cross stakeholder program management and execution
• Established history of driving multiple complex projects at the same time to on-time completion in a fast-moving environment
• Excellent verbal and written communication skills
• Strong quantitative skills and high data fluency
• Ability to draw and map data models and strong data engineering skills

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires and Washington hires: Estimated annual salary of $257,000 - $315,000.
• For New York City-based and California (excluding Bay Area): Estimated annual salary of $290,000 - $354,000.
• For Bay Area-based hires: Estimated annual salary of $305,000 - $373,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for th