Sr. Manager, Sales & Retail Business Development
Warner Bros. DiscoveryAbout the role
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Senior Manager of Sales & Retail Business Development oversees driving sustainable consumer products revenue growth at Walmart & Sam’s Club in the US with a laser focus in Home and Fashion.
The Senior Manager will lead Warner Bros. Discovery Consumer Products retail sales growth initiatives, develops, sells in, executes and activates key domestic retail strategies that align with Warner Bros. Discovery Studio’s strategic marketing, sales, brands and franchise portfolio initiatives. The Senior Manager will lead Mass (Walmart) Club (Sam’s Club) retail programs as the retail expert to key US national accounts with focus on collaboration across the WBDCP enterprise, responsible for annual sales and growth targets across key lines of business – Toys, Collectibles, Fashion, Home, Hardlines, Publishing, Food, Health & Beauty. The Senior Manager will report to the Walmart Director, Sales & Retail Business Development.
Your Role Responsibilities...
•Develops opportunistic sales strategies in collaboration with licensees and retailers
•Owns and drives development of business plans, retail strategies, white space and revenue goals
•Partners with Licensees/Category/Franchise/Retail Marketing/Creative/Product Development to develop and execute retail strategies and initiatives
•Develops pitch retail presentations, manages, and interfaces with retail senior merchants and marketing teams
•Communicates WBDCP licensing and marketing strategies to retail accounts
•Analyzes retail pos data, identifies gaps and opportunities to drive to retail
•Works directly with appropriate retail personnel at all levels (e.g. senior merchants, marketing, planning)
•Establishes and owns key retail merchant, marketing, and licensee relationships to meet and exceed revenue targets and growth objectives
•Directly manages retail programs focused on specific lines of business and revenue goals
•Manages and maintains weekly team reports, recaps and sales team documents
•Provides internal and external business retail updates
•Leads, owns and executes key account planning, budget, long range planning and quarterly forecasting in partnership with Category/Licensees/Finance/Retailers
•Leads and initiates in Retail & Licensing Joint Business Plans, Studio Swings, Content Update and Pitches
•Directly manages large retail programs focused on lines of business, multi-categories, driving stronger revenue goals
•Collaborates and partners with Retail Marketing/Franchise teams driving retail initiatives and activations
•Spearheads retail initiatives with senior retail merchants and marketing teams in partnership with RBD Marketing team and managing Ad Pub budget
•Manages T&E budget
•Applies competitive and industry knowledge, trends, and data to everyday decision-making
•Responsible for Analysis and Postmortem on key retail programs and recaps (e.g. Spring/Summer-Fall/Holiday)
•Acts as decision maker at key accounts with guidance from Director
•Leads, develops, and executes studio swing presentations with guidance from Director
•Presents and develops high quality retail presentations leveraging franchise strategies, consumer insights and market trends that support the WBD brand and franchises
•Leads and shares best practices amongst cross functional teams that resonate at key accounts
•Leads with presence, effective presenter, strong influencer, relationship builder with retail senior merchants, marketing teams and WBDCP cross-functional teams
•Leads, manages, and drives account specific retail and eCommerce initiatives, promotions, campaigns, and events in partnership with internal stakeholders and licensees to maximize sell-in and sell through of products
•Identifies and drives omnichannel opportunities across all lines of business
•Drives incremental volume and promotes sustained volume growth by implementing account plans that include strate
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