Senior Marketing Automation Specialist

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As a Senior Marketing Automation Specialist, you’ll lead the technical design and implementation of multichannel marketing and transactional journeys. You’ll use data driven insights to plan, configure and deploy marketing emails, SMS, Direct Mail and push notifications through the marketing automation platform. You’ll ensure data quality, follow email deliverability and compliance best practices, develop SQL based automations and create reports to analyze engagement metrics providing recommendations for optimization.

About the role

• Lead the solution design and implementation of complex omni-channel journeys, testing and analysis of associated marketing metrics
• Lead conversations with stakeholders to gather and document business requirements for marketing automation initiatives and to share opportunities for improvement
• Execute email, SMS, direct mail and push notification campaigns ensuring timely delivery, accuracy and personalized messaging
• Monitor automation and journey performance ensuring successful journey activation and to identify solutions for continuous optimization
• Configure and maintain integrations between the marketing automation platform and other data and source systems.
• Lead collaboration efforts with data partners to develop and optimize audience data models supporting omni-channel campaigns
• Write and optimize advanced SQL queries to extract, transform, and analyze large datasets for segmentation or campaign reporting and analysis
• Provide technical support and troubleshooting assistance for journeys and automations post-deployment
• Write and maintain technical documentation relating to all channels, solutions, incident responses, and process
• Collaborate with cross-functional teams providing technical leadership and direction to influence multi-channel journey design
• Proactively identify problems and create solutions or process efficiencies across all digital marketing channels
• Lead QA practices and perform thorough testing on all journeys, automations, etc. to ensure accuracy when campaigns launch.
• Be a leader in leveraging company approved AI tools to innovate, drive efficiency and optimization
• Be a technical lead on all migrations to or integrations with the marketing automation platform
• Allocate time weekly to personal development and opportunities for innovation 
• Lead creation and implementation of technical processes on the team, mentor peers and foster a culture of growth and learning
• Stay up to date on industry best practices, emerging trends, tooling and skills in digital marketing and Marketing Technology, and leading these opportunities withing the team
• Uphold CAN-SPAM and other email and SMS regulatory and compliance laws

About you

Minimum Qualifications

• 5 years of experience working with Salesforce Marketing Cloud or similar marketing automation platforms
• Expert-level understanding of email marketing principles, email deliverability, industry best practices and engagement metrics and demonstrated proficiency in MarTech analytic tools
• Proficiency with Short Message Service (SMS) principles, best practices, engagement metrics, and compliance
• Expert-level proficiency writing SQL, Python or a related language for data querying, analysis, segmentation or audience building
• Expert level ability leading A/B testing methodologies, making data driven decisions and demonstrated use of Salesforce Einstein
• Demonstrated experience leading cross-functional technical projects and peer mentorship
• Proficiency in creating detailed channel reports for stakeholders and presenting findings and recommendations
• Proficiency creating data models in marketing automation tools for audience management, campaign measurement, or data configuration, and ensuring synchronicity with customer relationship management (CRM) or source systems
• Deep understanding of email security protocols (SPF/DKIM, DMARC), CAN-SPAM, GDPR, CCPA, CTIA or other email or SMS compliance laws.
• Excellent problem-solving, communication and analytic skills, ability to manage multiple projects simultaneously, communicate complex information in a simple way and prioritize tasks effectively in a fast-paced environmen