Manager, Digital Marketing - MakeMusic

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Manager, Digital Marketing you will lead a cross-functional team responsible for digital marketing and education initiatives. This comprehensive role includes daily interaction and collaboration with the Digital team members, and other teams across the brand, including Content Marketing, Events & Partnerships, Sales, Customer Success, Creative, and Product to communicate the value of MakeMusic Cloud to the target market.

In close collaboration with the Director, Marketing, and other members of the Digital Marketing and Content Marketing teams, the Manager, Digital Marketing creates and delivers impactful strategic digital marketing campaigns for key company initiatives to increase the value, visibility, and performance of these products in the market. Through collaboration, in-depth product knowledge of the products and customers, the Manager, Digital Marketing develops strategies and leads the Digital Marketing team to maximize exposure and adoption of products within the market via the websites, social media, email, blogs, and digital advertising strategies.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will work directly with the Digital Marketing and Content Marketing Team Members, amongst others. This position reports directly to the Director, Marketing.

Core Functions

• Lead and provide guidance to Digital Marketing team.
• Manage Social Media Manager and Email Marketing team members to help develop strategies and best practices to engage current and potential customers.
• Manage Digital Advertising team member and help advise on campaign strategy, budget, and testing across platforms.
• Continually test, iterate, and optimize the front end websites for increased traffic, capture, and conversion.
• Develop and maintain WordPress sites, coordinating with creative, content, and engineering teams.
• Manage and optimize campaigns continuously, running A/B and multivariate tests for ads, website, and landing pages.
• Champion continuous improvement of front end website development process including dynamic content, targeting, personalization, and template development.
• Assist the Marketing and Sales teams with digital marketing campaign landing pages and updates.
• Develop and maintain KPIs and analytics including performance summary, multivariate testing, and conversion campaign tracking.
• Continually monitor campaign performance and the effectiveness of marketing content and provide updates to stakeholders.
• Lead and manage digital marketing content execution, including websites, emails, blogs, gated content (ebooks, white papers), social media, and digital advertising.
• Nurture strong relationships between Marketing and Creative to support content generation.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• Data-driven and creative self-starter who uses insights and analysis to guide strategies, experiment, learn and improve.
• Significant experience in the music education industry; this person must be intimately familiar with our audience.
• Extreme familiarity with MakeMusic Cloud, Finale, and Alfred Music.
• Minimum 3-5 years of digital marketing experience.
• History of managing website, social media, and advertising commun