Product Marketing Director

Nasdaq seeks a Product Marketing Director to manage product marketing for our Data and Index businesses. Reporting to the Head of Data Marketing, this role connects product strategy with sales and marketing, to launch new products and drive growth.

With market knowledge and competitive insight, you'll handle product positioning and differentiation throughout the buyer's journey, ensuring it resonates with buyers and supports marketing and sales success. You will also serve as both player and coach to product marketing specialist, helping to set priorities/objectives and manage their performance. Attention to detail and clear communication of value propositions are essential.

You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. Collaboration with product managers and sales teams is vital, requiring strong diplomatic skills to balance priorities effectively and to help ensure successful launches for new and enhanced products.

• Product Marketing Excellence: Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams and align with key stakeholders.
• Messaging & Positioning: Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey. You are confident working alongside product teams to take information on sophisticated products and translate it to market-ready, impactful messaging for key personas.
• Buyer Personas: Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs.
• Go-To-Market Marketing Orchestration: Closely collaborate with cross-functional teams, particularly Growth Marketing and Sales, to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition and deepening.
• Marketing & Sales Enablement: Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (emails, videos, fact sheets) and maintain development plan for resourcing and coordinated campaign planning.
• Strategic Partnerships: Manage product-marketing centric partnerships and relationships with key industry and technology organizations.
• Stakeholder Management: Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.
• Project Management: Lead and report out on key projects and initiatives within the Marketing organization. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.

• Have 8-10 years B2B/SaaS product marketing experience and proven success in launching new products and/or new GTM product promotion.
• Financial services/Fintech product marketing experience preferred
• Excellent writing skills for creating content and collateral (including fact sheets, case studies, etc.).
• Experience with persona-based marketing and audience-centric content generation.
• Successful track record of working in a collaborative, cross-functional team.
• Creativity with out-of-the box thinking and an interest in trying and learning new things.
• Self-directed, resourceful, and accountable with a positive “can do” attitude.
• Familiarity with the Sirius Product Marketing Model preferred.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

The base pay range for this role is $120,800 - $201,300. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), compreh