Senior Director, Global Digital Strategy

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

Join a team dedicated to creating connected digital experiences that inspire our prospects, customers and employees! We are forward thinking digital leaders who fuel Workday’s growth by delivering impactful experiences that differentiate across our global audiences and demonstrate how to gain competitive advantage in a changing world by leveraging Workday products. You will report to the VP of Digital Marketing and join a well regarded team of innovative and strategic minds.

About the Role

The Senior Director, Global Digital Strategy role is the Digital leader owning all global campaign, platform execution and business growth across North America, EMEA, APAC and Japan. This top-tier leader will implement the Digital GTM in partnership with Sales, Product and Marketing to deliver highly qualified leads, build a solid 1st party audience, and demonstrate direct Digital attribution to ARR and ACV. Champion and support Workday’s Brand efforts to feed awareness and increase share of voice. Optimize digital channels for acquisition and conversion, influence global sales pipeline and profitably lead, build and implement a uniform growth model across regions to impact delivery, accountability, and alignment with the Global Campaign and Field marketing teams.
 

Responsible for our Digital activation strategy, omnichannel management, and the evolution of automated audience build and cross-channel journeys for full funnel orchestration, strategic account targeting, and nurturing of low quality leads. Apply business expertise to define digital initiatives to increase product demand and grow the sales pipeline, establish critical metrics and continually analyze strategies/campaigns to assess performance and use analysis to implement changes in our approach, and remodel to improve performance. You will establish workflow processes, ensuring consistency in our online presence across all platforms and channels.
 

As a People Leader, you will provide mentoring, coaching and career growth strategies to your direct reports. A people champion that provides continuous feedback with emotional intelligence and an employee-first value-based approach to leadership.

About You

Strategy & Initiatives

• Ownership and execution of our Brand to Demand Digital GTM and its regional execution, reporting against business objectives set with Sales and Marketing teams.

• Identify high-growth and high-revenue digital opportunities, and taking the lead on how best to implement and optimize performance

• Stay on top of the latest digital trends for multiple platforms and evaluate our user data and use it to improve our funnel

• Develop and monitor key performance metrics (KPIs) and Key Results (KRs); ensure management reporting and operational reviews focus on results and actions

• Lead and work in cross-functional teams to evaluate, provide insight and drive strategic outcomes that have the greatest impact on the Company

• Maintain oversight of digital contributions against regional goals and proactively guide the business on status and any concerns before they become issues

• Actively involved in the launch and development of measures, particularly in ensuring delivery of budget and committed initiatives
   

Leadership & Collaboration

• People manager, leading and encouraging a positive working environment that enables the team to su