Director, Sales Performance

Company Description

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, and spas, and gracious yet unobtrusive service. With 30 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit auberge.com to learn more about our Collection.

Job Description

This role will be located in Bethesda, MD.

The Director, Sales Performance is a newly created leadership role responsible for driving the
performance of property and home office sales teams through the creation and implementation of curated
financial incentive plans, non-monetary reward and recognitions and best in class goal setting practices.
Additionally, this role will be the central resource to drive sales performance through the discipline’s use
of AI and the creation of new tools to drive customer acquisition and loyalty in the leisure, group and
corporate business travel space.

Core Responsibilities
● Design and lead sophisticated financial incentive plans that motivate property and home office
sales teams while reinforcing luxury brand positioning, premium pricing integrity, and long-term
relationship value over short-term volume.
● Evolve Goal-Setting Frameworks to match team member roles for a growing brand. Create
market-sensitive goal-setting practices that reflect the complexity of luxury demand, including
group mix optimization, transient premium segmentation, and strategic account growth.
● Curate Distinctive Non-Monetary Rewards & Recognition: Design recognition programs that resonate with luxury sales professionals, emphasizing prestige, exclusivity, experiential rewards, and career-enhancing recognition rather than solely transactional incentives.
● Leverage Advanced Analytics to Optimize Sales Behavior: Analyze performance trends across properties and markets to assess incentive effectiveness, identify high-value behaviors, and continuously refine plans to drive profitable, high-quality demand.
● Lead communication to the Field and Global Sales Teams for completion of goal and incentive
work from inception to final property approvals. Be accountable for delivering quarterly and
annual performance results to Home Office Sales leadership.
● Serve as a strategic advisor to property and global sales leaders, providing insights and tools that
support consultative selling, key account development, and long-term partnership growth.
● Strategically lead a team in the development of a travel advisor portal tool with a pathway
towards strengthening loyalty and repeat business.
● Lead the Preferred Partner programs created for leisure clients, Key Account program created for
group and the facilitation of Business Travel portfolio contracts.
● Lead Auberge Sales Training with the creation of modules applicable to all levels of sales roles within
all disciplines
● Act as the central resource for the field for all tools developed and use of AI for customer
acquisition and retention as it relates to sales processes; ie proposals, contracts, and moving
customers around the portfolio.

This role offers a base salary range of $150,000-$175,000 plus a comprehensive medical, dental, vision and voluntary benefits, 401k employer match, employer paid life insurance, employee assistance program and a team member hotel stay program.

Qualifications

● Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related
field; or equivalent professional experience.
● Minimum of 5 years of sales performance experience, preferably within a luxury hotel or resort
environment.
● Strong leadership, communication, and relationship-building skills
● Proficiency in CRM systems, sales reporting tools, and Microsoft Office Suite, with strong
analytical and strategic planning abilities.

Additional Information

Our Company

Auberge Collection is a portfolio of extraordinary hotels, resorts, and residences. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious yet unobtrusive service. With 27 one-of-a-kind hotels and resorts, and 14  in the announced pipeline, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Linked In, Facebook, Twitter, and Instagram: @AubergeCollection and #AlwaysAuberge.

Our m