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Product Marketing Manager

Thomson Reuters
United Statesfull_timeVerifiedPosted 30 Dec 2024
💰 $208,800/yr($112,400/yr$208,800/yr)

About the role

Are you passionate about the chance to bring your product marketing experience to a world class organization that is leading the way in both content and technology to serve and protect our citizens home and abroad?  Do you have the skills necessary to drive the success of a solutions portfolio? Then Thomson Reuters Special Services (TRSS) is looking for you!

About the Role

As a Product Marketing Manager, you will be responsible for championing customer insights, shaping go-to-market strategies, and fueling market differentiation. As the Product Marketing Manager, you will also contribute to a variety of areas including:

  • Product Positioning & Messaging
    • Develop compelling product positioning, messaging, and value propositions that resonate with buyers, decision-makers, and industry influencers.
    • Ensure messaging articulates our differentiation and aligns with our overarching company vision.
  • Competitive Intelligence & Market Analysis
    • Conduct market research and competitive analysis to identify trends, opportunities, and threats.
    • Monitor competitor activity and leverage insights to influence product development and go-to-market strategies.
    • Act as a thought leader, sharing competitive insights with internal stakeholders and incorporating them into sales enablement materials.
  • Customer-Centric Strategy
    • Collaborate with customer success, sales, and product teams to build a clear voice of the customer.
    • Collect and synthesize qualitative and quantitative feedback to identify customer pain points and opportunities.
    • Develop a deep understanding of the customer ecosystem, mapping TRSS products and solutions to key touchpoints within customer workflows. Proactively anticipate industry workflow evolution and emerging trends to position TRSS as an innovative, indispensable partner in addressing future customer needs and optimizing operational efficiencies.
  • Go-to-Market Execution
    • Lead cross-functional teams in planning and executing successful product launches.
    • Develop and implement go-to-market strategies and campaigns tailored to government and commercial compliance sectors.
    • Partner with demand generation and content teams to deliver impactful marketing materials that drive awareness, engagement, and conversions.
  • Sales Enablement & Collaboration
    • Equip sales teams with training, tools, and resources, including product collateral, presentations, and objection-handling guides.
    • Design cross-sell and upsell motions that drive revenue growth across our portfolio.
  • Strategic Vision & Planning
    • Define and execute multi-year product marketing strategies aligned with business objectives.
    • Identify and capitalize on market opportunities using data-driven insights and innovative thinking.

About You

You’re a good fit for the role of Product Marketing Manager if you have:

  • Bachelor’s degree in Marketing, Business, or a related field; MBA is plus. Equivalent experience will be considered in lieu of a degree.
  • 5+ years in Product Marketing or related roles, with experience supporting SaaS products.
  • Expertise in competitive intelligence, market research, and customer insights.
  • A proven track record of managing end-to-end product launches and multi-channel campaigns.
  • Strong ability to synthesize complex information into clear and compelling narratives.
  • Experience working in government and/or commercial compliance industries is a plus.
  • Ability to obtain and maintain a U.S. national security clearance.

#LI-CS1

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.<

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Company

Thomson Reuters

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