Director, Customer Marketing – Europe (East Zone)

Location(s):

Italy

City/Cities:

Milan

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

October 9, 2024

Shift:

Job Description Summary:

Customer Marketing Director

Location: Europe flexible  Greece (Athens), Poland, Italy (Milan), other East Zone 

 Job Summary/Purpose: 

• Lead the development of Eastern Europe consumer marketing strategies, consumer campaigns & product innovation and actively implement and steward global programs in alignment with the Category teams, Operating Unit and  Business Development Director that maximize profitable growth and that increase the long-term ‘partnership’ value of TCCC brands within the McDonald’s system. 

• Collaborate with the International Marketing & Digital team, while leveraging the network,  to develop scalable programs in line with the global growth plan to drive traffic and drinks incidence. 

• Play a leading role as subject matter expert in strategically selected projects; Steward best practices across the globe through the development of toolkits & best practice guidelines. 

• Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders

• The successful candidate must be able to independently engage and influence Senior Marketing leaders

• Consult and coach Business Managers across all areas of the Marketing mix

  

Education/Qualifications: 

• Minimum – University Degree (Preference for Marketing concentration) 

• Preferred – MBA 

 

Experience: 

• Minimum – 10 years business experience.  In-depth understanding, knowledge and practical experience in consumer marketing (minimum 5 years). 
• Preferred - 10 years business experience in fast-moving consumer goods organization; customer management exposure and experience; knowledge of his/her geographical area business environment; and an understanding of the complexities of both systems (McDonald’s and TCCC).  

 

Travel Requirements: 25% (within Europe Eastern region & globally when required) 

 

Language Requirements: 

Strong Proficiency in English.  Other Eastern Europe languages are a plus 

 

Top Competencies:  

• Establishing Strategic Direction   

• Building Value-Based Relationships 

• Strong Storytelling 

• Influencing Skills / Negotiation