Director of Marketing and Merchandise Execution

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Job Summary: 
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Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient, and affordable.
 

As the Director of Marketing and Merchandising Execution, you will lead the Marketing Team and Merchandising Execution teams for the Hispanic Strategy Team, driving high-level strategic initiatives and fostering a culture of continuous improvement. You will act as a visionary leader, influencing cross-functional teams and stakeholders to implement innovative solutions that enhance customer experiences and drive business growth. Your role will be pivotal in leading change, promoting a process improvement mindset, and ensuring alignment with the Hispanic Strategy team to deliver culturally relevant and localized merchandising and marketing efforts.
 

In this role, you will:

• Lead with Influence: Guide and inspire teams to achieve strategic goals, leveraging your ability to influence without authority and drive cross-functional collaboration.
• Drive Change: Champion organizational change initiatives, fostering an agile environment that embraces innovation and continuous improvement.
• Foster Process Improvement: Cultivate a mindset of process optimization, ensuring that all strategies and actions are aligned with best practices and efficiency.
• Strategic Leadership: Provide high-level oversight and direction for merchandising and marketing strategies, ensuring alignment with company goals and customer needs.
• Cultural Relevance: Ensure that all merchandising and marketing efforts are culturally relevant and localized, particularly for the Hispanic customer base.
• Customer-Centric Focus: Lead efforts to create heartfelt, personalized moments for customers, removing obstacles and simplifying experiences to enhance satisfaction and loyalty.
   

To be successful in this role, you must possess exceptional leadership skills, a strong ability to influence and drive change, and a deep understanding of customer-centric strategies. Your innovative approach and commitment to continuous improvement will be key in transforming our culture and accelerating our ability to deliver solutions that make health care more personal, convenient, and affordable.
 

Primary Job Duties & Responsibilities:
 

Strategic Planning – 30%

• Establish Visionary Roadmaps: Develop and communicate a clear, prioritized activity roadmap that aligns with the company's ambitions, driving changes in products, policies, and processes across the ecosystem with collaboration from multiple stakeholders.
• Data-Driven Insights: Utilize advanced data analytics to create measures and metrics that provide actionable insights, leading first-level analyses to identify underlying drivers of new trends and inform strategic decisions.
• Project Management Excellence: Implement and uphold robust project management disciplines to drive efficient and effective planning processes across boundaries.
• Influence at All Levels: Demonstrate exceptional ability to influence stakeholders at all levels, including cross-functional SVPs, through strong written and oral communication skills and impactful presentations.

• Empower Teams: Assign appropriate timelines and accountabilities, empowering teams to drive action steps to completion and achieve strategic goals.
• Leverage Thought Partners: Collaborate with senior leaders, corporate partners, peers, and teams to create and revisit strategies, ensuring alignment and continuous improvement.
• Navigate Ambiguity: Lead tea