Senior Content Marketing Specialist

Job Description

Who we are looking for

We are seeking a talented and detail-oriented Social Media Campaign Manager to lead the development, execution, and optimization of social editorial campaigns at Zendesk. This role will work closely with key stakeholders to create content strategies, manage the social calendar, publish engaging content, and analyze performance metrics to drive engagement and meet business goals. The ideal candidate will be skilled in content creation, cross-functional collaboration, and social media management.

Key Responsibilities:

• Campaign Development & Management: Work with key stakeholders to develop, manage, and execute social editorial campaigns that align with Zendesk’s business objectives and goals. Ensure campaigns are aligned with both long-term brand strategies and short-term business needs.

• Quarterly Social Calendar: Create, manage, and socialize the quarterly social media calendar, ensuring that content is planned, coordinated, and aligned across all platforms and teams.

• Content Creation & Localization: Write compelling social media copy, support and identify asset needs, and collaborate with creative and cross-functional partners to secure assets for campaign content and reposts. Ensure content is localized when necessary by working closely with the localization team.

• Publishing & Distribution: Oversee content publishing across external (LinkedIn, Facebook, Twitter, Instagram, YouTube) and internal channels (Everyone Social). Ensure timely and accurate posting of content and campaigns across platforms.

• Social Engagement Optimization: Regularly review monthly engagement trends and provide actionable insights to optimize the content strategy to better deliver results for Zendesk’s customers. Identify opportunities for organic social growth, including experimentation with thought leadership stories and new content formats.

• Experimentation & Innovation: Identify and track opportunities for experimentation with organic social content, such as new formats, strategies, and platforms (e.g., LinkedIn newsletters). Steward innovative ways to engage with our audience and stay ahead of social media trends.

• Project Management (Asana): Manage and populate the social calendar within Asana, reviewing and socializing incoming content requests, timelines, expectations, and deliverables with both internal teams and stakeholders.

• Community Engagement & Social Listening: Monitor social media mentions and interactions using Sprinklr's and work with the social response team to respond to customer questions, comments, and concerns, and escalate specific requests to the advocacy team for resolution.

Required Skills & Qualifications:

• 4-6 years of experience in social media management and campaign execution, ideally in a B2B or SaaS environment.

• Strong writing skills and the ability to craft engaging, on-brand copy for various social platforms.

• Experience with social media management tools (Sprinklr, Asana, etc.) and analytics platforms.

• Familiarity with content localization and the ability to collaborate with translation teams to ensure content is culturally relevant and accurate.

• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.

• Creative problem-solving skills and a passion for staying ahead of social media trends and best practices.

• Excellent communication and collaboration skills, with the ability to work cross-functionally with various teams (marketing, creative, localization, advocacy, etc.).

• Proficient in publishing and managing content on external social media channels (LinkedIn, Twitter, Instagram, Facebook, YouTube).

• A solid understanding of engagement metrics and how to adjust strategies to drive better results.

• Experience with community management and customer engagement through social media.

The US annualized base salary range for this position is $89,000.00-$133,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role po