Senior Marketing Manager

Company Description

ABOUT ASPEN VENTURES 

Aspen Ventures is the innovation engine of Aspen One. It aims to globally amplify Aspen One's vision to renew the mind, body, and spirit to inspire a better world. Aspen Ventures recently launched Aspen Collection, a performance and lifestyle apparel brand that also includes premium ski and snowboard rentals and unique experiences. For more information, visit www.aspencollection.com and follow aspen_collection on Instagram. 

Job Description

The Senior Marketing Manager of Aspen Ventures will lead the strategy and execution of marketing initiatives for the division and encompasses end-to-end marketing responsibilities, including go-to-market strategy, digital marketing strategy, content briefing, and partnership development. The role will collaborate with Aspen’s creative and social media shared services, ecommerce team, interface closely with the product design and development team, and manage one direct report and is responsible for driving awareness and revenue for Aspen Collection apparel, mountain and ski wear, and expanding Aspen-inspired experiences within and beyond the region. The ideal candidate is entrepreneurial, self-motivated, digitally savvy, and highly skilled at developing creative briefs for content creation. This position reports to the CMO & Aspen Ventures COO. 

The budgeted salary range for this position is $90,000 to $115,000 annually. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus. 

Job Posting Deadline
Applications for this position will be accepted until January 31, 2025.

Strategic Leadership 

• Develop and execute innovative marketing strategies to grow brand awareness and revenue for Aspen Collection apparel, rentals, and experiences. 

• Identify and explore new opportunities for business growth, partnerships, collaborations, and market expansion that align with Aspen One’s values as well as build and execute go-to-market plans for new product launches and experiential offerings. 

Brand Management 

• Ensure brand consistency and alignment with Aspen One across all marketing touchpoints. 

• Develop and oversee compelling creative briefs that inform content creation and storytelling initiatives, ensuring alignment with the brand’s unique point of view. 

• Partner with Aspen One’s head of social media and influencer marketing to develop strategies and goals, rather than directly managing these areas. 

• Promote the lifestyle and culture of Aspen to both existing loyalists and a global audience. 

Collaboration & Team Leadership 

• Interface with the product design and development team to ensure marketing strategies align with product vision and innovation. 

• Brief creative and digital needs to Aspen’s creative and digital teams, collaborating on paid digital, SEO, affiliate, email, and other communications to drive engagement and revenue. 

• Manage and mentor one direct report, fostering a collaborative and high-performing team dynamic. 

Analytics & Performance 

• Analyze marketing data, consumer insights, and industry trends to inform and refine strategies and regularly report on campaign performance, ROI, and key metrics to senior leadership and monitor competitive activity and emerging technologies to maintain a forward-thinking approach. 

Operational Excellence 

• Develop and manage Aspen Ventures marketing budget to ensure effective allocation of resources and delivery of results and develop scalable processes to support growth and efficiency across the division. 

Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred. 

• 8+ years of marketing leadership experience, with a strong emphasis on luxury and apparel marketing. 

Knowledge, Skills & Abilities 

• Proficient knowledge in driving revenue growth through innovative marketing strategies. 

• Strong knowledge of digital marketing tools, analytics platforms, and content briefing. 

• Exceptional interpersonal skills. 

• Ability to build relationships across diverse teams and stakeholders. 

• Entrepreneurial mindset with a passion for innovation and creativity. 

• Deep appreciation for Aspen’s culture, heritage, and values is a plus. 

• Possess a relatable yet elevated luxury perspective