Manager, Communications
National Football League (NFL)About the role
Reporting to the Senior Director of Communications for the NFL’s international business, this role would primarily support the development and implementation of a best-in-class international communications strategy to accelerate the league’s ambition and strategy to become a global sports property. The ideal candidate will be experienced at working in fast-paced environments and willing to jump in and lead on a number of different tasks as the league continues to focus on accelerating its global growth efforts. Working in close partnership with the NFL’s international business team in New York, London, Los Angeles and local market offices (across several different business units internationally) this is a unique and exciting role that will help shape the future of the NFL around the world.
Responsibilities:
- Assist International Communications head in the building and delivery of strategic communications plans to amplify the NFL’s global growth ambitions.
- Work closely with the international department and senior leadership to support business objectives and deliver global growth themes and narratives across domestic and international media.
- Drive year-round communications efforts in priority markets, including:
- Planning and delivery of international games; game announcements, schedule release, ticketing and more
- NFL tentpole events; Kickoff, Super Bowl, Combine, Draft and more
- NFL executive media availabilities and b2b sport, media and entertainment event attendance to enhance corporate reputation internationally.
- Media partner landscapes
- Sponsorship amplification
- Consumer Products; supporting NFL Shop, product launches and activations
- The Global Markets Program
- Economic and social impact reporting
- Continue to grow awareness of key global football development initiatives in priority markets, including:
- The International Player Pathway program
- NFL Academy
- NFL Africa
- NFL Flag
- Day-to-day management of priority markets in North America, South America and Asia-Pacific regions.
- Work in partnership with local communications agencies internationally to manage and develop NFL media ecosystems in key markets around the world.
General
- Working in partnership with communications colleagues in League offices, and the 32 teams, to amplify broader NFL stories and moments, building functional excellence.
- Work with League executives and others external stakeholders on a regular basis.
- Serve as a trusted contact with media to help drive impactful, meaningful placements in high-profile national and international outlets.
- Cultivate and strengthen relationships with members of the media and influencers in key U.S. and international markets, and look to develop relationships with emerging news, sport, entertainment and fashion outlets members and non-sports outlets.
- Budget management and planning across the NFL’s key international markets
Required Qualifications:
- Bachelor’s degree in related field
- Minimum of 5+ years of experience in communications experience drawing from multiple disciplines including journalism, media relations and publicity.
- Strong written and verbal communications skills, excellent organizational skills and strong interpersonal skills. (Bilingual in English/Spanish is a plus).
- The ideal candidate is an adept storyteller with a well-rounded experience of the media landscape both traditional and social first platforms (experience of working in international markets is a plus).
- Excellent working knowledge of the Communications industry including experience working in high-pressure situations for high-profile brands and leaders executing positive and proactive narratives.
- Successfully demonstrated ability to lead, participate in, and support cross-departmental activities.
- Proven success in executing high-profile communications initiatives, and creativity in using new tactics and tools to communicate internally and externally to proactively generate compelling storytelling in new places and on new platforms to reach new and youth audiences.
- Have previous experience in supporting a wider team with issues and crisis management.
Other Key Attributes / Talent Characteristics:
- Strategic Leader: The successful candidate will think and act strategically as a valued member of the communications department and other NFL units. They will proactively develop creative communications strategies that reflect and promote the NFL’s various initiatives.
- Trusted Advisor: They will serve as a credible resource to League executives, NFL clubs, partners and other external stakeholders.
- Demonstrable e
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