Product Marketing Manager – Practice and Revenue Cycle Management

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Product Marketing Manager – Practice and Revenue Cycle Management

We are looking for a Product Marketing Manager to join the Product Marketing team within our Marketing department. The Product Marketing team serves as the storytellers of the organization, sharing knowledge about products with both external and internal audiences to drive business results. In this role, the Product Marketing Manager for athenaOne’s Practice and Revenue Cycle Management solution, will support go-to-market strategy and execution, positioning and messaging, commercial enablement, and the creation of marketing assets for this product portfolio. This individual will be an instrumental member of a dynamic, cross-functional team that collaborates with Product, Marketing, Sales, and Service delivery teams to ensure effective positioning of new commercial offerings and features at launch and as they scale.

The Product Marketing Manager will develop a strong understanding of the Practice and Revenue Cycle Management solution and its target audiences, applying this knowledge to train commercial teams, inform market and competitive intelligence, and support marketing programs and campaigns. This individual will author supporting content, including website copy, datasheets, pitch decks, and customer stories. Additionally, the Product Marketing Manager will execute the product marketing strategy, coordinating key go-to-market activities and ensuring Sales and Customer Success have the necessary information and materials to effectively position and sell our offerings.

Job Responsibilities

• Collaborate on the commercial GTM strategy and execution for new offerings and features, working closely with Product Management, Marketing, and Sales.

• Develop internal and external messaging, content and communications for offering/feature launches or updates.

• Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns.

• Craft effective positioning and messaging based on target audience insights and pain points, highlighting key product features and benefits.

• Maintain and update product positioning and messaging in alignment with our release cadence, incorporating key messages and customer stories into outreach.

• Monitor market trends to identify differentiation points for the product portfolio.

• Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Practice and Revenue Cycle Management solution and new product offerings.

• Empower teams to leverage messaging and content, actively engaging with them to refine prospect-facing communications.

• Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages.

Typical Qualifications

• Bachelor's degree in marketing, business administration, or a related field.

• 5+ years of experience in Product Marketing, Product Management, or experiential marketing.

• Experience in healthcare, health tech, or similarly regulated environments preferred.

• Proven track record of bringing products to market and supporting sales initiatives.

• Strong project management skills, with the capacity to manage multiple projects and meet tight deadlines.

• Experience executing senior leader-endorsed, multi-dimensional projects across enterprise stakeholders.

• Exceptional communication and interpersonal skills, with a collaborative approach to cross-functional teamwork.

• Results-oriented mindset focused on achieving targets and driving business outcomes.

• Ability to thrive in a fast-paced environment, demonstrating strategic thinking and clarity in communication.

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.  

What’s unique about our locations? 
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our <