UI/UX Designer – Direct Response and Conversion Focused

Who we are. 

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost and Network Solutions. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands. 

This role is for someone who blends strong visual design skills with direct response thinking, crafting high-performing landing pages, funnels, and user flows that drive measurable business growth. You will design and optimize landing pages and user journeys specifically crafted to support direct response campaigns including email marketing, display ads, and social media. Your work will directly impact customer acquisition and conversion rates by aligning campaign creative with responsive, data-informed landing page experiences. You will be involved in end-to-end execution from initial concepts to testing and iteration, ensuring that every digital touchpoint drives action. 

This is a hands-on role combining UX strategy, visual design, and performance-driven thinking. You will collaborate closely with marketing, content, and development teams to create on-brand experiences within platforms like Adobe Experience Manager (AEM), SaaS products, and e-commerce environments. Success in this position requires a deep understanding of conversion rate optimization, user behavior, and direct response psychology. 

What you’ll do & how you’ll make your mark. 

• Design and optimize landing pages tailored to specific direct response campaigns such as email, social, and display, ensuring visual alignment, message match, and frictionless user flow 

• Translate marketing goals into high-converting UX and UI including page templates, lead generation forms, funnels, and calls to action 

• Collaborate with digital marketers to ensure seamless pre-click and post-click experiences across channels 

• Use data, A/B testing, user feedback, and analytics to iterate on designs and improve performance metrics including click-through rate, bounce rate, and conversion rate 

• Design intuitive, accessible interfaces for responsive environments across SaaS and e-commerce platforms 

• Build interactive wireframes and prototypes to clearly communicate ideas to stakeholders and drive alignment early in the development process 

• Create user personas and journey maps to inform content and design strategies aligned with user intent 

• Collaborate with development and content teams to implement and optimize designs in AEM including templates, modules, and reusable components 

• Conduct usability testing and heuristic evaluations to identify barriers to conversion and recommend actionable design improvements 

• Manage stakeholder expectations by clearly explaining design rationale supported by data and user behavior insights 

• Maintain and evolve style guides, component libraries, and UX patterns to ensure consistency and scalability

Who you are & what you’ll need to succeed. 

• Minimum of 5 years of UI/UX experience with a clear focus on conversion design in direct response marketing environments, ideally in SaaS or e-commerce 

• Strong portfolio of landing pages, funnels, and campaign-driven designs that improved business performance 

• Experience designing and optimizing experiences that suppor