Ad Operations Specialist

What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.

 

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

 

What’s In It for You*

• Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
• We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
• A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
• Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles

 

About the Role

We’re seeking a highly detail-oriented Ad Operations Specialist to join our analytics team, with a focus on advanced tag management, privacy-compliant tracking, and cross-platform pixel implementation using Google Tag Manager (GTM). This role is mission-critical in ensuring our media measurement remains accurate, future-proof, and fully compliant in an ever-changing digital privacy landscape.

You’ll serve as our internal subject matter expert for GTM, digital pixels, data layers, and privacy/cookie compliance, partnering closely with media, analytics, and dev teams. 

 

Key Responsibilities

• Own the implementation, QA, and maintenance of all media pixels and tracking tags (Meta, Google Ads, TikTok, Pinterest, The Trade Desk, etc.) using GTM, including event-based and server-side set-ups.
• Build and manage robust custom variables to ensure precise, granular tracking for digital campaigns.
• Design tagging solutions that meet privacy requirements, including support for consent management platforms, cookie consent mode, and evolving privacy regulations (GDPR, CCPA, CPRA, ITP).
• Troubleshoot, debug, and resolve complex tagging isues using browser dev tools, debugging extensions, and network analysis.
• Collaborate across teams to translate tracking requirements into technical specifications for a variety of website platforms and CMS environments.
• Stay current on privacy and browser changes, proactively updating processes to address signal loss (e.g., blocked cookies, Apple ITP, Google Consent Mode).
• Maintain clear, organized documentation of all tag implementations, data layers, and consent requirements.
• Educate and support internal teams on best practices for measurement and GTM deployments.
• Recommend and implement technical solutions for measurement in restricted environments (server-side tagging, Meta CAPI, Enhanced Conversions, etc.)

 

Qualifications

• 3-4 years of hands-on experience in ad operations or tag management with deep expertise in Google Tag Manager (GTM)
• Advanced knowledge of event-based tracking, data layers, and pixel implementation across major ad platforms.
• Demonstrated ability to work with privacy and cookie consent frameworks, including real-work experience with GDPR, CCPA, Consent Mode, ITP, and consent management tools (OneTrust, TrustArc, etc.).
• Comfortable using browser developer tools, network monitors, and debugging utilities to QA and troubleshoot implementations.
• Experience collaborating with analytics, media, and development teams to deliver accurate, privacy-compliant tracking.
• Excellent documentation skills and the discipline to maintain process rigor.
• Strong communicator with the ability to translate complex technical and privacy topics to non-technical audiences.
• Bonus: Exposure to GA4, Adobe Launch, or server-side GTM.
• Bonus: Basic JavaScript or JSON skills for troubleshooting/tag configuration.

 

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget