ABA Referral & Business Development Specialist

MeBe Family is a provider of evidence-based therapies for children with autism and other special needs. Our mission is to empower families, professionals, and communities by educating and training them on evidence-based approaches. Our secret sauce? Play-filled, research-based care across multi-disciplines including ABA, Speech and OT.

At MeBe Family, you’ll be offered more than a job.  You’ll receive training and support to develop your career and grow as an individual. You’ll work with extraordinary team members who share a common goal, to help children with autism be their best selves.  Your days will be filled with meaning and purpose.

MeBe is seeking an energetic and results-driven ABA Referral & Business Development Specialist to expand our referral network and enhance our brand awareness. The ABA Referral & Business Development Specialist will be responsible for sourcing and qualifying leads for ABA referrals, executing multi-channel marketing campaigns, and growing our online reputation. This role requires a strategic thinker with a passion for healthcare marketing and proven experience in digital and traditional marketing methods.

Key Responsibilities:

Lead Generation & Qualification:

• Source and qualify new leads for ABA referrals within the designated region adding them to Monday.com CRM.

• Qualify a minimum of 50 new contacts per week—including a point of contact, email, and mailing address—for existing and new sources added to MeBe's database, covering pediatricians, psychologists/neuropsychologists, daycares and other potential partners.

• Build and maintain relationships with healthcare professionals and referral partners, educating them on the benefits of ABA therapy and MeBe’s services.

• Follow MeBe's outreach workflow by identifying a key point of contact, making initial calls, and sending follow-up emails and assets to establish and build relationships.

Campaign Development & Execution:

• Using Monday.com CRM, create and implement targeted email and direct mail campaigns to encourage both existing and new referrers to refer clients to MeBe.

• Use existing preconfigured assets (e.g., postcards, flyers, email templates) to support campaigns or create new assets adhering to MeBe brand guidelines.

• Plan, execute, and monitor the performance of various campaign initiatives, adjusting strategies as needed for optimal results.

• Send 1 campaign per region each month to contacts in Monday.com CRM

Digital & Social Media Marketing:

• Manage and post relevant, engaging content on Facebook pages to build MeBe’s brand awareness and foster community engagement.

• Develop a content calendar aligned with overall marketing strategies and referral goals.

• Engage directly with the community by commenting or posting on at least 5 ABA family Facebook pages per week.

• Connect with 100 referral sources on LinkedIn weekly.

• Post or comment on LinkedIn 3x week.

Online Reputation Management:

• Implement strategies to grow Yelp reviews and enhance MeBe’s online reputation.

• Engage with online communities and respond to reviews to maintain a positive brand image.

• Obtain at least 1 positive Yelp review per region per month.

Performance Measurement & Optimization:

• Set campaign goals and KPIs; track, analyze, and report on campaign performance.

• Utilize insights from data to continuously refine lead generation strategies and marketing initiatives.

• Demonstrate success in sourcing and converting leads by achieving a target of 50 qualified leads per month.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 3+ years of experience in lead generation, or business development; experience in healthcare marketing or behavioral health services is a plus.

• Proven experience with Monday.com CRM is required.

• Proficiency in digital marketing tools (e.g., email marketing platforms, social media