Vice President - Digital Marketing Strategy

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

The Vice President of Digital Marketing Strategy will lead digital marketing efforts across Live Nation’s core divisions — Concerts, Venues, Ticketing, and Sponsorship. This role involves developing and executing innovative, data-driven marketing strategies to drive ticket sales, enhance fan engagement, and unlock sponsorship opportunities across our live events portfolio. The VP will collaborate closely with senior executives to align marketing initiatives with business objectives, ensuring a clear understanding of how digital marketing contributes to overall success.

WHAT THIS ROLE WILL DO

• Lead Strategy & Execution: Develop and implement a global digital marketing strategy aligned with Live Nation’s business goals across live events, while driving cross-functional collaboration with concerts, venues, ticketing, and sponsorship teams.

• Drive Data-Driven Insights & Optimization: Leverage analytics to monitor campaign performance, refine strategies, and optimize marketing efforts (traffic, engagement, ROI), while driving A/B testing and other data-driven tactics for continuous improvement.

• Enhance Fan Engagement & Retention: Use digital channels to improve the fan journey from event discovery to show day, implementing personalized campaigns, rewards programs, and leveraging emerging technologies (AR/VR, AI) to boost fan engagement.

• Champion Innovation & Technology: Stay ahead of industry trends, champion new digital marketing technologies, and partner with tech teams to create marketing capabilities and automations that streamline operations and enhance the fan experience.

• Manage Budget & Resources: Oversee and optimize the digital marketing budget, ensuring resource allocation aligns with business goals and delivers measurable results, while managing team and technology costs efficiently.

• Lead & Develop Team: Build, mentor, and lead a high-performing digital marketing team, fostering creativity, collaboration, and continuous professional development to stay ahead of industry trends.

WHAT THIS PERSON WILL BRING

• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.

• 2 to 5 years of experience as a strategy consultant at a top tier firm preferred

• Proven track record in developing and executing successful digital marketing growth strategies across multiple channels and regions.

• Experience partnering with senior executives and talent to drive digital marketing innovation and transformation

• Ability to roll-up your sleeves and get into the weeds to deliver meaningful change and impact for the business

Skills & Knowledge:

• Expertise in digital marketing tools and platforms (social media, programmatic, SEO/SEM, CRM, etc.).

• Strong understanding of analytics tools (Google Analytics, social media insights, BI tools, etc.) and ability to distill data into actionable insights

• Strong leadership, communication, and interpersonal skills.

• Experience managing large, cross-functional teams and navigating complex organizational structures

• Expert in Excel and PowerPoint

Education:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Additional Qualities:

• Passion for live events, entertainment, and technology.

• Creative and innovative thinker with a strong ability to drive results in