Senior Manager, Amazon

Jellycat is a privately owned design-led, gift brand headquartered in London. We create innovative luxurious products in the soft toy, accessory, baby and book categories that are loved around the world. We have an established and growing global customer base and we work with our partners to maximize the potential and reach of Jellycat throughout, sharing joy as we go!

As we continue to grow throughout North America, we continue to develop and improve the presence and awareness of our brand.

We’re building Amazon as a key piece of Jellycat's US omnichannel flywheel. We are looking for a Senior Manager, Amazon to build and own this channel from the ground up. You will be the internal expert and champion for Amazon at Jellycat and the person who turns a sound strategic business case into a live, growing, brand-positive channel. You will support the agency selection process, set the strategic agenda the agency executes against, embed the channel operationally with our logistics and IT teams, and report directly to the Director of eCommerce, North America. Accountable for strategic support and full channel execution, you will manage an agency partner, but you must be able to challenge them technically, not just commercially. You will engage with IT, Operations, and Finance as an internal stakeholder driving specific deliverables.

This role can sit in Minneapolis, MN, New York, NY, or remotely in the EASTERN TIME ZONE of the United States.

You'll be:

Channel Strategy & Leadership

• Leading the Amazon channel day-to-day execution and strategic guidance for Jellycat North America (roadmap, annual operating plan, P&L targets, and omnichannel integration model) in partnership with the Director of eCommerce

• Optimizing the product mix through data analysis to determine which products launch on Amazon and in what sequence

• Building & maintaining the eCommerce LTV model, translating financial data into strategic insights

• Owning the Amazon P&L: weekly revenue tracking, FBA fee monitoring, advertising ROI, contribution margin reporting, and holding the agency and operations team to their respective KPIs

Agency Acquisition & Management

• Leading the agency selection process in partnership with the Director of eCommerce: evaluate shortlisted agencies against the capability framework developed in the business case, complete reference checks, and make the final recommendation with the Director of eCommerce

• Owning the day-to-day relationship and strategic direction-setting for the appointed Amazon agency

• Setting the advertising strategy with the Director of eCommerce that the agency executes: full-funnel media architecture across Sponsored Products, Sponsored Brands, DSP, and Streaming TV

Reporting & Analytics

• Owning the weekly and monthly Amazon performance dashboard: revenue vs. plan, TACoS, ROAS by ad type, NTB order rate, Buy Box win rate, in-stock rate, and branded search volume trend

• Using Amazon Brand Analytics, AMC, and Seller Central data to develop insights that identify search trend shifts, competitive threats, audience behavioral patterns, and product-level performance anomalies and translate them into actionable commercial decisions

• Proactively monitoring FBA inventory health, escalating risks to the operations team before they become stockouts or fee events

Leadership

• Acting as the internal owner and driver for all Amazon-related workstreams across Operations, IT, Finance, and Brand

You'll have:

• 5+ years of direct Amazon experience, with at least 3 years as the owner or co-owner of a brand's Amazon Seller Central (3P) business at a revenue scale of $10M+ annually

• Be located in Minneapolis, MN, New York, NY, or remotely in the EASTERN TIME ZONE of the United States.

• Proven distributor-to-in-house experience: you have managed or played a lead role in a distributor to in-house Seller Central migration for a branded consumer goods company. You know where the sticking points are: buy box loss during transition, ranking recovery, and ASIN migration sequencing

• Premium brand fluency: experience working with brands where Amazon is a brand-building and customer acquisition channel, not just a re