Marketing Strategy Lead - Biopharma Production

The Opportunity:

Avantor is currently searching for its next Marketing Strategy Lead. The position is part of the Global Strategic Marketing Team in Biopharma Production. Focus is leading the planning, development, and implementation of global marketing strategy initiatives for Biopharma Production customers to grow the business globally.

What we are looking for:

• Bachelor’s Degree in Life Sciences, Marketing, Business

• 5+ years’ experience in biopharma/pharmaceutical strategic marketing

• 5+ years’ demonstrated experience in marketing strategy fundamentals (positioning, messaging, customer segmentation, content development, campaign measurement)

• Track record of leading initiatives requiring organizational change/mindset shift, and/or marketing process development/implementation

Who you are:

• Strategic mind and fluency in marketing strategy fundamentals. Both an Academic and practical understanding of marketing theory and practice in the Life Science space.

• Understands segment profitability components to develop and execute strategic and tactical plans which achieve customer and Avantor’s business objectives

• Ability to drive decisions and results while collaborating with cross-functional teams

• Proactive, creative, and curious in approach to diagnosing problems and developing solutions

• Excellent organizational and prioritization skills

• Exceptional communication skills – ability to engage with people at different levels of the organizations, from different teams, and from different regions - and bring them along

• Microsoft Office (Word, Excel, PowerPoint).

• Some travel required

• Experience in complex market entry and strategic marketing programs.

• Works well independently and within a team environment

• Ability to maintains strong relationships with Avantor’s stakeholders, customers, suppliers, and other industry colleagues.

• Strong computer skills in utilizing MS Office package, Salesforce, Qlikview, etc.

• Demonstrated ability in working with managers at different levels and functions within Avantor, customer, and solution provider organizations

How you will thrive and create an impact:

• Develops insight-based strategic marketing plans for Biopharma Production customer persona that show a clear line between market understanding, competitor analysis, and customer insight through to the recommendation for customer segmentation, positioning, and messaging; requires:

  • Ongoing monitoring and analysis of market and technical trends, as well as competitors

  • Ability to translate qualitative and quantitative insight into key customers into actionable insights

• Close collaboration with the Communications Team:

  • Ensure that the communication and tactical plans developed by the Communications Team closely align with the intent of the strategic marketing plan

  • Work with cross-functional partners in R&D, Product Strategy, Product Management, and Commercial, as well as with external agency partners to provide guidance and content for campaigns and tactics

• Work closely with the R&D, Product Strategy, Product Management, Commercial, and Communications teams to successfully bring new products (New Product Introductions) to market:

  • Translate product benefits and customer needs into compelling marketing messaging; position the new product within the overarching customer person benefit to maintain consistency and clarity with customers

  • Partner with cross-functional teams to ensure all necessary pieces are in place for a successful launch

  • Partner with Communications team to develop MarCom collateral to support NPI launch

  • Develop sales training materials in partnership with the Sales Leadership; lead trainings to equip salesforce with compelling messaging and technical facts for optimal customer interactions

• Ensure regional teams are leveraging global strategy and communications materials in their local efforts

  • Partner closely with regional marketing/sales leadership to make sure they understand the Global Marketing Strategy for the specific workstream and are aware of all available materials and guidance

  • Coach regional teams on implementing global strategy locally

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended t