Marketing & Communications Senior Manager, Mainland China, Hong Kong & Taiwan

Location: Beijing, China

Application deadline: 5th November, 2024

Job Purpose and Background in summary

As Marketing & Communications Senior Manager, Mainland China, Hong Kong and Taiwan you will be responsible for delivering an activation plan for CDP’s exciting global go to market Marketing & Communications campaigns that meet APAC-wide KPIs. You will contribute to CDP’s global campaign development and determine the most effective tactics for activating campaigns in Mainland China, Hong Kong and Taiwan, with consideration of the full breadth of CDP channels, particularly media, market partnerships and high-level speaking appearances at events online and across the country in line with campaign objectives.

Reporting to CDP’s Head of Activation, APAC, you will be part of a 6-7-person Market Activation team within our Marketing & Communications (M&C) function and work alongside our Senior Officer, Communications, in Beijing. You will partner with key senior staff across CDP’s M&C, Commercial and Impact teams, in addition to our global senior leadership when they travel to Mainland China, Hong Kong and Taiwan.

As CDP grows its brand visibility and rolls out key developments to our disclosure platform and dataset, you will ensure CDP positioning, key messaging, and CDP strategic objectives are well represented in all market activations, build and maintain a top-tier network of relevant journalists in Mainland China, Hong Kong and Taiwan to ensure CDP is key ‘go-to’ commentator, closely collaborate with Media Relations & Spokesperson colleagues to rapidly respond to trending local issues, and liaise with our Executive Leadership Team for speaking appearances and media interviews. You will own and manage local content on CDP website, ensuring content is accurate, compelling and of a consistently high standard, and develop new market partnerships to drive the impact and reach of our campaigns.

The successful candidate will be an experienced Marketing and Communications professional with clear capability to work in a global team to deliver local Activation plans in line with global objectives. You are a passionate Communications professional with extensive tactical PR and marketing experience, with strong market knowledge and awareness of key organizations, events, market trends, culture, business, policy making and finance in Mainland China, Hong Kong and Taiwan. You understand working under tight timelines to coordinate both campaigns and senior leadership staff well.

This is a unique opportunity to make an impact in one of CDP’s priority countries for a rapidly developing organization during a critical period for global climate and nature efforts. Your success will have a direct impact on motivating more businesses, cities, and financial institutions across the globe to disclose their environmental impacts and take credible actions.

The role includes:

Delivering a local activation plan for CDP’s M&C campaigns that meet APAC KPIs, as defined with the Head of Activation, APAC.

Contributing to global campaign development and determining the most effective tactics for activating the campaign in Mainland China, Hong Kong and Taiwan, based on local markets and growth targets, with a particular focus on media, market partnerships and high-level speaking appearances at events in line with campaign objectives.

Effectively tailoring M&C campaign tactics to local markets.

Developing PR materials and managing PR agencies as part of CDP go to market campaigns, and pitching stories to top tier local media.

Ensuring CDP positioning, key messaging, and CDP strategic objectives are well represented in all local activations.

Maturing and growing our network of top-tier local journalists.

Growing CDP’s market visibility as a commentator on strategic climate/nature topics

Collaborating with CDP’s Media Relations & Spokesperson Engagement team to rapidly respond to trending local issues.

Preparing and briefing senior spokespeople for speaking appearances and media interviews.

Informing and contributing to insightful content such as blogs, opinion pieces, podcasts, data analyses, videos and webpages relevant to Mainland China, Hong Kong and Taiwan.

Managing and contributing local content to the CDP website, ensuring content is accurate, compelling and of a consistently high standard.

Working with the Marketing Performance & Enablement team to define the long-term objectives and strategy for the site(s), along with core metrics for ongoing monitoring and improvement.

Advising campaign managers on the implementation of centrally managed global marketing, such as emails and social media.

Building and maintain an understanding of local market(s) and audiences, sharing insights with our Campaign Management t