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Marketing Manager - Media Analytics & Strategy
WorldLink USRidgefield Park, United Statesfull_timeVerifiedPosted 9 Apr 2025
About the role
TITLE: Marketing Manager - Media Analytics & Strategy
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a Marketing Manager - Media Analytics & Strategy who will be responsible for leading the regular analysis and reporting of paid media performance (including ad-hoc management requests), as well as lead Marketing Mix Model (MMM) and Multi-Touch Attribution (MTA). You will have exposure to the Head of Consumer and Shopper Marketing as well as Director of Strategy and Head of eCommerce. You will work directly with the Paid Media Lead.
Role and Responsibilities:
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a Marketing Manager - Media Analytics & Strategy who will be responsible for leading the regular analysis and reporting of paid media performance (including ad-hoc management requests), as well as lead Marketing Mix Model (MMM) and Multi-Touch Attribution (MTA). You will have exposure to the Head of Consumer and Shopper Marketing as well as Director of Strategy and Head of eCommerce. You will work directly with the Paid Media Lead.
Role and Responsibilities:
-
Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis.
- Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports).
- Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, .com conversion, .com Traffic, and offline contribution of our media channels).
- Lead the development of automated and systematized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks).
- Drive sophisticated ana
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