Demo Chef - Ninja Test Kitchen

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

 

Position Summary: 

The Global Ninja Test Kitchen is looking for a Demo Chef to join our vibrant group of global chefs and food scientists. Our team takes a unique approach to product development, blending culinary arts and the science of food. The Global Ninja Test Kitchen is highly collaborative, and team members are expected to contribute feedback and problem-solving ideas across all projects.  

This role is expected to have a strong knowledge of the industry, to be familiar with the latest food trends, and to foster a curiosity for product development. This role will be responsible for developing engaging product demos from the ground up, turning complex product features into compelling, food-first narratives that drive engagement, education, and conversion.  

As part of a highly collaborative team, you'll contribute your creativity and expertise to the development of innovative demo strategies that support the launch and lifecycle of Ninja products. This includes concepting, building, and evolving demo content for multiple platforms and audiences — from retailers and social media to internal stakeholders and press events.  

If you're passionate about culinary innovation and thrive in a fast-paced environment, we want you on our team. 

This position will be based at Shark Ninja HQ in Needham, MA (with about 25% travel). 

Responsibilities include but are not limited to:  

• Own the end-to-end development of product demos — from concepting the food-first story, to testing, filming, and execution — ensuring alignment with cross functional team members 

• Collaborate with marketing, sales, product, and creative teams to craft impactful demo narratives that support product positioning and GTM strategies. 

• Develop a scalable library of demo concepts and recipes tailored to different audiences (retail, digital, PR, social, training). 

• Partner with sales, social, brand, and PR to execute product demos that support key launches, sell-in conversations, and competitive differentiation to drive Ninja’s business  

• Serve as the primary point of contact to coordinate, develop and manage product demonstrations for key retailers, public relations events, etc. 

• Lead the filming and editing of demo content for internal inspirational videos, maintaining high standards of product storytelling 

• Serve as culinary subject matter expert “on the ground” across all functional activities  

• Monitor competitive social/digital marketing campaigns to impact demo development approach 

• Conduct competitor product testing to identify key differences in product specifications to support sales conversations, opportunities and innovation priorities 

• Regularly share product feedback with global teams to ensure real-time inputs are provided at every stage of product development from P-builds to MP  

• Update weekly priorities and keep track of projects  

• Ability to perform autonomously managing multiple tasks within established deadlines 

• Assist, attend and present at internal and external events, as needed 

• Monitor and research industr