Sr. Manager Front Room Site Merchandising

 Workday Job Profile: Sr. Manager, Front Room Site Merchandising 

Business/Posting Title: Sr. Manager Front Room Site Merchandising 

Grade: 11  

Job Summary: 

The Sr. Manager, Front Room Site Merchandising owns customer‑facing merchandising experiences across homepage, cross‑site surfaces, category landing pages, and on‑site search for Advance Auto Parts. This role is accountable for how customers discover, navigate, and engage with categories—connecting Front Room merchandising strategy, seasonal priorities, and brand storytelling to high‑impact digital execution. 

Reporting to the Head of Ecommerce, this leader works in close partnership with the VP, Front Room Merchandising and Category Merchant Directors, translating category strategy into scalable, friction‑reduced site experiences. This role leads and develops a team of Category Site Merchants, each owning an assigned category, and collaborates extensively across Merchandising, SEO, Content, Analytics, Product, and Technology to ensure strong findability, relevance, and conversion. 

What will you do? 

Front Room Site Experience & Strategy 

• Own Front Room site merchandising strategy across homepage, cross‑site promotions, category landers, and browse experiences 
• Translate Front Room category strategies, seasonal campaigns, and brand moments into compelling customer‑facing site experiences 
• Partner closely with the Merchandising to operationalize category strategies through on‑site storytelling, assortment presentation, and navigation 

Team Leadership & Category Ownership 

• Lead, coach, and develop a team of Category Site Merchants, with each owning end‑to‑end performance for their assigned category experiences 
• Set clear expectations, goals, and performance standards aligned to category priorities and business outcomes 
• Establish category‑level ownership models, roles, SLAs, and escalation paths in alignment with Category Merchant Directors 
• Foster a data‑driven, test‑and‑learn culture across the team 

On‑Site Search & Taxonomy Leadership 

• Own Front Room on‑site search optimization strategy, ensuring search results reflect customer intent, relevance, and merchant priorities 
• Partner with Product, Search, SEO, and Analytics teams to improve query mapping, ranking logic, and browse/search integration