Senior Director Analyst, B2B Marketing Leadership & Strategy Analyst (Eastern/Central Remote US)

About This Role:

Gartner Analysts are thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Research and Advisory practice, establishing oneself as a credible voice within their area(s) of expertise across industries at regional and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to support their key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via virtual and in-person interactions, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

Who You Are:

This role sits within Gartner’s Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact.  As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs, this role will focus on Marketing Leadership and Strategy, specifically Marketing Strategy Development, Functional Leadership and Collaboration, and Marketing-led Innovation and Transformation, as connected levers to harness such disruptions to their advantage.   Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on how to:

Building Capabilities

• Provide strategic guidance and actionable advice on core B2B marketing functions like account-based marketing, demand generation and sales enablement.

• Optimize customer acquisition and growth in indirect sales channel models, including capabilities like partner marketing, partner enablement, route-to-market assessment, and strengthening relationships with sales channel partners.

• Advance product marketing effectiveness across activities like product messaging, product launches, competitive intelligence as well as using market research to both inform product development/refinement and prioritize markets for commercialization.

• Bolster B2B brand strategy via brand value proposition and brand messaging guidance. 

Marketing Strategy Development

• Lead the development and delivery of marketing strategic plans that align marketing strategies, objectives, activities and resources to the enterprise vision, goals and strategic outcomes 

• Prove and articulate the value of marketing to the enterprise to increase understanding of marketing’s role, show its impact to enterprise priorities, and secure budget and resources 

• Build and execute marketing strategies that are resilient to change and deliver value, specifically demonstrating marketing impact on and accountability for business growth

Functional Leadership and Collaboration

• Define the role of the CMO and the marketing function inside the enterprise and lead the marketing function to deliver improved results against its objectives and generate tangible business value 

• Define and establish the role of marketing in cross-functional initiatives, including fostering effective partnership and trust-based relationships with other CxO, functions or departments 

• Drive effective coordination and collaboration in and outside of marketing, identifying and taking action to avoid pitfalls that lead to dysfunctional collaboration or serve as obstacles to collaboration

Marketing-led Innovation and Transformation

• Define and establish marketing’s role in leading or contributing to the organization's innovation or transformation initiatives, including aligning resources and ensuring a sustainable approach

• Present on marketing impact of  emerging technologies and channels to the Board or senior leaders, evolve and influence enterprise go-to-market strategies, support dynamic business strategies that leverage leading-edge capabilities such as generative AI.

What You'll Do:

• Deliver high-quality actionable advice to an executive client audience through a variety of media.

• Write evidence-based content that is clear and actionable.

• Create and deliver presentations for webinars and other client-facing Gartner events.

• Track and work closely with vendors, market