Director, Strategic Account Marketing

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

 

Title: Director, Strategic Account Marketing

Location: Chicago, IL

 

Purpose and Objective of Job:

The Strategic Account Marketer will work across a group of highly Strategic Accounts to deliver a customized marketing plan to each of those accounts.  This involves working very closely with our colleagues from the Sales line of business and with our customers. 

 

Expectations and Tasks of Job:

This role requires a seasoned B2B marketer who understands complex sales cycles for both traditional SAP and newer portfolio solutions.  The Strategic Account Marketer is able to work autonomously with customers and sales colleagues to create a highly customized customer experience for a “market of one”. 

Account Insights – The Strategic Account Marketer will source account insights to recommend marketing plan objectives and strategies.  Knowledge of enterprise software value propositions will be useful for connecting customer initiatives to SAP revenue opportunities.

Contribute to Account Planning – The Strategic Account Marketer will contribute to the yearly and quarterly account planning processes by providing account insights, marketing domain knowledge, and perceptions gained from customer interactions.  Business acumen is essential.

Marketing Planning – The Strategic Account Marketer will build “bespoke” marketing plans aligned to individual accounts, will need to align them to the overall account strategy, and will map all portions of the plan to strategic, measurable objectives for that customer account. The Strategic Account strategy will represent the full customer lifecycle.

Marketing Plan Execution – The successful Strategic Account Marketer will possess a significant familiarity with the full array of marketing tactics – including, but by no means limited to, digital marketing to electronic direct mail to communications vehicles and executive events.  Being able to creatively pull from this toolbox and add to it as needed will result in custom-built marketing execution calendars for our Strategic Accounts.

Customer and Executive Interaction – Demonstrates and applies advanced knowledge of concepts, business practices and processes to build relationships with internal and external executives.

Team Collaboration - As part of the Customer Lifecycle Marketing Team, the Strategic Account Marketer will contribute to project management responsibilities and will partner closely in the development and sharing of best practices.

 

Work Experience:

This position requires a depth of understanding of complex B2B enterprise technology sales cycles, and an aptitude and preference for customer-facing and sales-facing interaction.

• Ability to manage-by-influence
• Proactivity and resilience
• Problem-solving skills and creativity
• Agile, innovative approaches to marketing and revenue acceleration
• Strong executive/managerial presentation skills
• Results-oriented and budget conscious

 

Education and Qualifications:

Bachelor’s degree or equivalent required.  Concentration in business, marketing, communications, or related field is preferred.

• Minimum 7 years marketing within B2B tech industry
• Strong communication skills – written and oral; persuasive
• Demonstrated success in marketing planning and execution
• Change agility and adaptability
• Knowledge of the technology industry along with a very strong business acumen, knowledge of enterprise software and cloud systems

 

 

 

We build breakthroughs together

 

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ens