Senior Marketing Manager (Demand Generation)

<p>Returns aren't just inconvenient, they quietly erode the profitability and sustainability of retail brands. At 8returns, we turn the costly chaos of e‑commerce returns into streamlined, data‑driven profit.</p> <p>Trusted by fast‑growing DTC names like OACE, PEGADOR, GOT BAG and now adopted by iconic retailers such as Fielmann**,** Tommy Hilfiger**,** and Reebok, we’re ready to accelerate growth. This is where you step in.</p> <h2 id="tasks">Tasks</h2> <p>Own the end‑to‑end demand engine, driving qualified pipeline and merchant sign‑ups through scalable, multi‑channel campaigns.</p> <ul> <li>Build pipeline: Generate a predictable stream of sales‑accepted opportunities and high‑intent sign‑ups within your first 90 days.</li> <li>Run campaigns: Plan, launch, and optimise paid search, paid social, email nurtures, webinars, field events, and content syndication.</li> <li>Experiment relentlessly: A/B test ads, landing pages, and offers to continuously improve cost efficiency and conversion rates.</li> <li>Develop messaging: Create and refine product positioning, collateral, and creative from scratch, working closely with Sales, Product, and Design.</li> <li>Measure &amp; report: Own attribution, funnel analytics, and weekly KPI dashboards</li> </ul> <h2 id="requirements">Requirements</h2> <p><strong>Must‑Have Experience</strong></p> <ul> <li>3+ years driving demand generation or growth marketing for B2B SaaS in Europe.</li> <li>Native‑level English. German is a plus</li> <li>Proven track record of generating substantial marketing‑sourced pipeline and lowering customer acquisition costs through experimentation.</li> <li>Deep hands‑on mastery of Google Ads, LinkedIn, programmatic, SEO, email automation, and conversion‑rate optimisation.</li> <li>Data‑literate: comfortable owning funnel metrics, payback periods, and ROI attribution.</li> <li>Self‑starter who thrives in high‑autonomy, high‑accountability startup environments.</li> </ul> <p><strong>Nice to have</strong></p> <ul> <li>Background in e‑commerce, logistics, retail tech, or post‑purchase experience platforms.</li> <li>Familiarity with returns management workflows or the Shopify ecosystem.</li> </ul> <h2 id="benefits">Benefits</h2> <p><strong>What’s In It For You</strong></p> <ul> <li>High‑impact ownership: Your campaigns directly fuel our growth trajectory.</li> <li>Clear scorecard: Tangible KPIs from day one, know exactly how you win.</li> <li>Flexible working: Hybrid setup in Berlin</li> <li>Equity upside: Meaningful stake in a profitable, high‑growth SaaS company.</li> <li>Career runway: Path to Head of Marketing / Growth as we scale.</li> </ul> <p>Ready to transform how retailers handle returns and own our growth story? We love to hear from you!</p> <p>Please apply through this link: <a href="https://www.8returns.com/about-us#open-position" rel="noopener nofollow" target="_blank">https://www.8returns.com/about-us#open-position</a></p>