SVP, Brand Creative, Max Streaming Marketing

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Every great story has a new beginning, and yours starts here. 

Welcome to Warner Bros. Discovery… the stuff dreams are made of. 

Who We Are…  

When we say, “the stuff dreams are made of,” we’re not just referring to our worlds of wizards, dragons, and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life, the creators bringing them to your living rooms, and the dreamers creating what’s next… 

The story of your career is one more of those great stories, and we want you to write it with us. We’re looking for someone who is ready to do the best work of their careers right here on Max, our global streaming service. From working on the best content and storytelling to being technology trailblazers --- Max offers a career-defining opportunity to work with a world-class team in a highly dynamic environment and industry.  

SVP, Brand Creative, Max Streaming Marketing 

We are hiring an SVP, Brand Creative for Max. This leader will be a visionary creative leader for our Brand Creative team within Streaming Marketing, accomplishing nothing less than solidifying Max’s position as the platform where the world’s greatest stories live. This pivotal role requires an individual with a strong passion for storytelling, a keen eye for design, a deep understanding of brand identity, and a tireless drive for creative excellence. This Senior Vice President, Brand Creative will spearhead the development of impactful creative strategies and concepts that effectively elevate and differentiate Max in the marketplace and resonate with diverse audiences worldwide across all creative formats. Primarily, the leader will: 

• Develop and articulate a compelling creative vision that aligns with the company's ambitious brand marketing strategy and overall business objectives. 

• Lead and champion the development of a unique, holistic brand creative strategy that spans across all creative formats; including video, display, print, social, CRM, experiential, etc., all while ensuring alignment with the overall brand marketing strategy and vision, and the effective communication our value proposition to consumers. 

• Guide the execution of the overall creative vision for the brand, ensuring consistency and visual connectivity across every piece of creative, serving as both the ambassador and custodian of our brand identity, ensuring that all brand creative work reflects and reinforces our brand positioning, voice, and aesthetic. 

• Collaborate cross-functionally with Brand Strategy, Video, Design, Media, Product and Social teams to ensure cohesive brand messaging and outstanding creative execution. Provide clear direction and feedback to internal teams and external creative partners to ensure alignment with brand standards and objectives; select/direct external creative agencies to deliver on strategic briefs. 

• Work closely with regional marketing teams across the globe to effectively translate campaigns into cohesive regional and local variations that best adhere to our global brand positioning while optimizing for local/regional cultural and business differences. 

• Drive creative innovation by exploring new ways to bring the brand to life across different storytelling strategies; rapidly iterate on brand creative messaging concepts to test and learn into newly effective creative messaging. 

• Manage, lead, and develop a global team of creative and marketing professionals (both staff and non-staff) by modeling our guiding principles and setting the people strategy for the function; cultivate a culture of excellence, innovation, and collaboration. 

• Partner closely with the Senior Vice President, Brand Strategy and Planning to align on the overall brand vision and develop optimized content per platform and audience. Work collaboratively to define KPIs and benchmarks for creative performance. 

Qualifications 

• 15+ years of