Account Director, Social Strategy

<p></p> <p><strong><u>Who We Are</u></strong></p> <p>Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.</p> <p><strong>Director, Client Experience/Social Strategy</strong></p> <p><strong>Job Summary</strong></p> <p>Weber Shandwick is seeking an enthusiastic Director, Client Experience/Social Strategy to join and lead our team on a major automotive client. This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring &amp; optimizations of strategies.</p> <p><strong>Job Responsibilities </strong></p> <ul> <li>Develop social and digital content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences.</li> <li>Provide creative and strategic input on social and digital projects.</li> <li>Work closely with creative to execute strategies for B2C and B2B as needed.</li> <li>Support and brief large and diverse Creative and Community Management teams, as they relate to the strategic objectives.</li> <li>Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.</li> <li>Monitor trends in social networks to adjust the strategy, content and work based on the latest platforms updates and innovations.</li> <li>Have an eye to detect business opportunities and develop the right solution.</li> <li>Take the lead when needed in front of the clients, and provide a valuable strategic POV.</li> <li>Provide thought leadership on social media vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations and think dynamically of the intersection of social listening and content creation</li> </ul> <p><strong>Job Qualifications</strong></p> <ul> <li>Minimum of 6-9 years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with preference for experience leading and managing social and digital programs (or commensurate experience)</li> <li>Possess expert-level proficiency in social media platforms and inherent curiosity about emergi