Senior Product Strategist, Technology (ADAS)

Inside the Role

In this role, you will support in defining the strategy for current and future Advanced Driver Assistance Systems (ADAS) and other related technologies / topics for all DTNA vehicles and segments. You will need to have the ability to define/manage project deliverables as well as translate customer and technology requirements into functional business objectives. This position collaborates regularly with departments regarding their assigned product area (Engineering, TT/S, PVE, Sales & Marketing, Service, Supply Chain, etc.) ensuring organizational alignment and delivery.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA

• Develops comprehensive ADAS product strategy for Freightliner & Western Star vehicles, both On Highway and Vocational, and for all propulsion technologies.

• Ownership of ADAS roadmap, including support of cross-functional alignment meetings, roadmap content creation, and management across multiple platforms/powertrains.

• Analyzes disparate data sources (both qualitative and quantitative) and strategically creates business cases for executive leadership that cast the vision and strategy for Freightliner & Western Star ADAS product portfolio.

• Serves as product expert for assigned product area: ADAS Technologies inclusive of both active and passive systems, software and hardware based features and implementation across all DTNA vehicles, across all powertrains.

• Leads & supports project management of multiple strategic ADAS vehicle integration projects to ensure roadmap, product definition, and feature requests meet customer needs.

• Acts as the main point of contact between Engineering (globally and locally) and Sales & Marketing, including understanding how technical impact will affect marketing/end customer.

• Represents the voice of the customer through project scope, product definition, and feature requests.

• Supports downstream Sales and Marketing departments with proper project information (scope, schedule, compatibility, technical information) necessary to support their deliverables. 

• Maintains and creates project product definitions including master calendar year product definition to help ensure scope is understood and aligned throughout all of DTNA.

• Supports Purchasing and Engineering through supplier selection process to ensure customer needs are met.

• Supports Supply Chain, Manufacturing, and Segment Strategy through pre-series customer selection.

• Leads the creation of feature requests to assure voice of customer is met, including necessary alignment meetings with impacted stakeholders.

• Supports project controlling with collection of project volumes from marketing to create project business case and maintain throughout project life cycle.

• Intakes feedback on current product to improve future product: include in roadmapping activities, align with engineering on requests.  Submits NOW request or include in other ongoing projects through PCF, or other channels to meet customer needs.

• Manages new product project requests into the CVDS project process as PAR, PAR Lite, or NOW.

• Leads cross-functional teams at DTNA to final project approval and supporting DTNA projects as the Sales & Marketing sub project lead until project closure.

• Creates and co-develops Product Committee, Product Sub-Committee, Technical Staff Meeting, and Gate Review materials for Executive Committee review.  Including  project proposals, product/market need summary, contribution forecasts (price, cost and volume), customer preferences, product definition, long and short term product trends, competitor analysis/justification, and product component usage patterns.

• Ensures marketing input is regularly funneled to the pricing activity, and that market-sensitive published pricing is maintained.

• Provides product technical support and material suggestions for the development of content for FABs, product promotions, dealer/sales communications and training materials.

• Analyzes competitors' product lines, options, pricing strategy, product positioning, application, customer focus, strengths, weaknesses, opportunities and threats, aiming at identifying opportunities and recommending future products and features.

• Produces compelling visualizations to communicate findings and recommendations