Senior Paid Search Manager

 

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

About the role

As Paid Search Manager you will work across all Auctane brands globally. You will be responsible for creating and managing high-performing paid search campaigns that grow sign ups and revenue. Additionally, this individual will work to identify opportunities for optimization in existing channels and new channels to test. This position is hybrid, 3 days per week in the Austin HQ office. 

About the team

The Performance Marketing team is a cross-functional group of smart, talented, and experienced professionals. We are a growing team managing a multi million dollar media mix that includes PPC, paid social, display, TV, audio, affiliates, direct mail, and more.

What will you be doing?

1. Manage and closely monitor our paid search programs on Google and Bing.
2. Closely analyze paid search metrics, regularly making optimizations and recommendations for improvement.
3. Allocating and optimizing media budget to meet performance goals. 
4. Manage and direct our paid search agency to maximize growth. 
5. Develop paid search strategies that align with our overall marketing and business objectives.
6. Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency.
7. Work closely with analytics and business operations, our agencies, and intelligence partners to strengthen and grow a world-class paid search marketing program across tracking, attribution, automation, and optimization.
8. Conduct keyword research and analyze ad copy for optimization opportunities.
9. Partner with the SEO team to design and implement strategies for better reporting and SERP coverage.

What are we looking for?

• 5+ years hands-on experience in a paid search role.
• Direct campaign management experience required.
• A history of managing highly-performant paid search programs.
• 4-year college degree, preferably in marketing, business, or related field.
• Highly organized and analytical professional who makes data-driven decisions.
• Experience working with a variety of different departments and the ability to build business relationships
• Experience with various marketing tools (Google Ads, Microsoft Ads, SA360)
• Strong time management skills; able to multitask and prioritize according to business needs.

The Tech

• SA360
• Microsoft Ads
• Google Ads
• Looker
• Google Analytics

What do we offer?

• 📦 Discount on your personal shipment orders via stamps.com and GlobalPost.
• 💙 Charitable donation matching! We are happy to support your initiatives by duplicating the amount donated.
• 😊 Volunteer day. You can take 1 day off per year in order to participate in volunteering activities! We will love to see some pictures in our slack!
• Referral Fee 🔗 We need your support in hiring top-class talent! We offer a referral bonus of 500-5K, depending on the complexity of the role and the hiring process.
• ⚖️ Great work-life balance. We offer a flexible work schedule and will do our best to adapt to your situation. Working in a fast-paced environment can be intense, but that doesn’t mean you shouldn’t enjoy your free time!
• 💜 An inclusive and upbeat work environment Leave your suit behind... business casual, jeans accepted kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.
• 🌍 A cross-cultural atmosphere We are a truly international team of over 20 nationalities that speak at least 1