Marketing Programs Manager

We are looking for an energetic, passionate, results-oriented marketer to innovate, win, and grow with us. As a Marketing Programs Manager, your mission is to fuel our revenue engine by developing, coordinating, executing, and tracking effective outbound campaigns to accelerate pipeline growth and awareness of our Digital Banking Solutions. 

The Marketing Programs Manager is responsible for designing and implementing account-based marketing programs that create new pipeline opportunities in target accounts and/or accelerate opportunities already in progress. This role works closely with solutions marketing, sales, customer success and digital marketing teams to design programs that help us meet our shared goals around ABM revenue, pipeline, and account penetration. The ideal candidate is self-starter, highly analytical, resourceful and team-oriented with excellent communication and organizational skills and has a track record of delivering results in a fast-paced and changing business environment.

Essential Job Functions:

• Define, design, execute, optimize and measure 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named accounts & contacts to align marketing and sales in defining the target audience required to achieve account goals
• Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
• Partner with digital marketing, content, and business development teams to design ABM playbooks and sequences that utilize outbound prospecting, custom events and webinars, digital marketing, and other channels and techniques to reach and engage key personas at target accounts
• Track ongoing results and optimize marketing messages, CTAs, and delivery methods based on learnings
• Collaborate with solutions marketing to continually optimize value propositions and positioning of campaigns
• Train and assist the sales team in executing campaigns where appropriate
• Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner
• Communicate and present program milestones at the executive level

Required Skills:

• Track record of success developing integrated ABM & traditional demand generation campaigns and executing programs to achieve sales goals
• Strong knowledge of marketing automation tool preferably Marketo with experience to execute and manage the entire scope of large-scale integrated Marketing campaigns, drip campaigns, A/B tests, email nurtures, landing page development and optimization, and reporting campaign metrics.
• Hands-on knowledge of CRM and Sales Enablement platforms. (i.e. Salesforce, Outreach preferred)
• Familiarity with marketing and project management technologies. (i.e. Drift, Asana, Airtable)
• Enthusiasm for data-driven marketing and demonstrated ability to report and make decisions based on web analytics, ad performance, and email performance data
• Experience building, launching and reporting on campaigns using Marketo (or equivalent Marketing Automation platform) and Salesforce
• Extremely organized with the ability to prioritize and manage multiple campaigns with multiple teams simultaneously all while having a keen attention to details
• Flexibility to work in a rapidly growing and changing environment
• Must be high energy, passionate and have a positive "can do" attitude
• Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
• Familiarity with complex sales cycles and how to employ marketing communication strategies to engage and nurture leads, drive adoption, and accelerate growth across all levels of influencers and decision-makers
• Strong understanding of how to use inbound marketing and content marketing to engage and nurture highly qualified leads

Preferred Skills:

• Team player with outstanding interpersonal, verbal, and written communication skills required
• High level of attention to detail is essential; must be metrics-driven and results-oriented with demonstrated analytical skills and organization
• Ability to articulate and present plan strategies, objectives, results, challenges and course corrections at the executive level both inside marketing and within the Line of Business (LoB)
• A passion for building stories out of complex data sets
• Self-starter with the ability to work independently as well as collaboratively
• Bring a positive and all in attitude that enhances our “with and for each oth